This book contains 45 case studies of aeronautics and space companies including: Aeromexico, Airbus, Airbus Military Company, Air France, AirNewco.com, American Airlines, Aviation Week & Space Technology, Boeing, Bombardier, CFM International, Dassault, EADS, easyJet, Eurocopter, Eurofighter, Executive Jet, Falcon, Latécoère, Lufthansa Technik, MedJet, MyAircraft.com, Paris Air Show, Qualiflyer, Rolls Royce, Servair, Sea Launch, Sicma AeroSeat, Singapore Airlines, SkyTeam, Snecma, Spot Image, Star Alliance, Starsem, Swissair, Thai Airways, Turbomeca, Virgin Atlantic, Weber Aircraft, Zodiac. The deregulation of the airlines that began in the United States in the 1980’s has gradually spread to different countries. The resulting drop in prices stimulated development in aeronautics production, thereby increasing competitiveness. Today, the concentration of companies in the sector, the appearance of new information technologies, and market globalization have speeded up the transition from "product orientation" to "customer orientation".
Aerospace Marketing Management is a marketing manual devoted to:
-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.
-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.
This book is richly illustrated with concrete examples and mini-case studies on aeronautics and space companies all over the world. Highly readable and lively, the book clearly sets out theoretical marketing concepts in the particular sector chosen. At the same time, it explains company strategies, in particular regarding project development, from market studies to sales launch.
This book was written for students from both Engineering and Business Schools, as well as people already working in the industry or in related training courses.