Common-Sense Business: Principles for Profitable Leadership

"Has the potential to transform how all companies are run...Nothing could be more valuable "--Mark Drewell, CEO, Globally Responsible Leadership Initiative (GRLI)

From two of the world''s most successful business leaders comes Common-Sense Business--an accessible, actionable guide to better leadership, increased profits, and a more sustainable economic model predicated on prudence and socially conscious business.

Common sense and prudence have long been among the guiding tenets of society, but in today''s economy they have been completely abandoned in the interest of blindly maximizing profits. Common-Sense Business shows that this current economic model is both detrimental and unsustainable, and that we must transform the global economy along the lines of common sense toward the common good. Ted Malloch, a thought leader and policy influencer in global economic strategy, and Whitney MacMillan, the former chairman and CEO of the world''s largest private corporation, draw on recent research, history''s greatest minds, and their own successes to explain that ethically driven business is both a moral and financial necessity.

Inspired by Thomas Paine''s Common Sense, this work explains to readers in all walks of life that ethically driven business will lead to better long-term profits, larger customer bases and more positive customer relations, and a holistically improved business. This book is a must-read for business owners, entrepreneurs, students, and businessmen and women in all sectors of the economy.

Theodore Roosevelt Malloch is chairman and CEO of Global Fiduciary Governance LLC, a leading strategy thought leadership company. Ted Malloch conceptualizes and executes some of today’s most dynamic international projects. He was president of the World Economic Development Congress sponsored by CNN, where Lady Margaret Thatcher dubbed him a global sherpa.

Whitney MacMillan is the former chairman and CEO of Cargill Corporation, the largest privately-held firm in the United States in terms of revenue.