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International Business: The New Realities, 5th Edition caters to a post-millennial student audience,... more
China and India have in recent years seen a change in leadership, with each wanting to make an impac... more
For courses in Business. International Business: A Millennial Approach International Business: The N... more
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensiv... more
If you find that the domestic market is saturated, exporting is a very important strategic initiativ... more
This practical guide leads you through all the issues you will face in developing new marketing oppo... more
Volume 19 of Advances in International Marketing is quite unique. It features essays in marketing ... more
This volume is devoted to those areas that can advance our understanding of international business. ... more
For the past two decades, the Advances in International Marketing series has made unique contributio... more
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several v... more
For courses in international business. This ISBN is for the Pearson eText combo card, which includes... more
A modern approach to international business. International Business: The New Realities helps post-mi... more