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策略管理(13版)
由Hill、Schilling以及Jones三位學者合著的《策略管理》,不論在美國本地或是全球重要的海外市場,都是一本深受教師與學生喜愛,而被廣泛採用的教科書。它至今已推出第十三版,足見其受重視與歡迎的程度。 在這一版的修改中,作者...... more |
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國際企業(12版)
一、新增最新國際企業學術研究的相關討論議題及焦點。 二、新增最新國際企業相關時事、事件、統計數據及實際案例。 三、更新每一章的章首個案及章末個案。 四、更新每一章節內的圖、表、照片、案例資... more |
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International Business: Competing in the Global Marketplace (13版)
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L...... more |
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Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)(13版)
companies. MindTap for Hill/Schilling/Jones STRATEGIC MANAGEMENT, AN INTEGRATED APPROACH: THEORY & CASES, 13E is the digital...... more |
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Strategic Management: An Integrated Approach: Theory (Asia Edition)(13版)
companies. MindTap for Hill/Schilling/Jones STRATEGIC MANAGEMENT, AN INTEGRATED APPROACH: THEORY & CASES, 13E is the digital...... more |
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Global Business Today (11版)
The success of the first ten editions of Global Business Today (and its longer, more in-depth textbo... more |
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Strategic Management Essentials(3版)
cases at the end of the text feature companies such as Apple, McDonald s, GM, Dell, and IBM. 作者簡介 Charles W. L. Hill 現職...... more |