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New Products Management (12版)
Crawford s New Product Management 12e provides the management approach to teaching new products, wit... more |
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國際貿易理論與政策
跨世紀之際,世界正面臨戰爭、恐怖主義、SARS疾病的威脅。身為地球村的一員,不能避免的必需去面對與了解國際情況,進而獲悉這些脈動會如何影響社會活動。本書共有14個章節,包含國際貿易的簡介、古典貿易理論... more |
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Money, Banking, and the Financial System (M-PIE) 2/E
Hubbard and O Brien provide extensive analysis of the financial events of the past few years. These ... more |
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Basic Marketing:A Marketing Strategy Planning Approach(19版)
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integr... more |
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卓越化生產管理
年代:1998。版次:2 。... more |
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Fundamentals of Financial Accounting(7版)
1.Reliable information that is current and reflects new accounting rules such as Revenue Recognition... more |
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Topology (PNIE) (2版)
This text is designed to provide instructors with a convenient single text resource for bridging bet... more |
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Financial Economics
Financial Economics,便是要突顯其強調原則原理的特質,讓讀者對於財務觀念能有更全面的認識;本書從財務(Finance)的功能面來介紹,而非從企業體或機構層次來進入;內容由三大主要成分建構而成,分別為時間的最適化,資產評價,以及風險管理。此...... more |
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Marketing Research: An Applied Orientation(7版)
NEW! Chapter on Structural Equation Modeling and Path Analysis to help students understand how to co... more |
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Classic Readings in Organizational Behavior(四版)
本書特色: 1.新加入21世紀新興區域所帶來之影響的議題,且更新最新研究結果,反應變動的企業環境,讓學生充份掌握組織行為之精隨要領。 2.本書章節架構之安排:論述在組織行為領域中最常探討之議題,如領導... more |
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Supply Chain Management: From Vision to Implementation
This text takes a strategic, managerial, and cross-functional view of supply chain management, enabl... more |
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Human Relations: Interpersonal Job-Oriented Skills (GE)12版
Accomplished author and national speaker, Andrew J. DuBrin brings his expertise of Human Relations a... more |
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Modern Labor Economics: Theory and Public Policy (GE) 12/e
1.Eight new Boxed Examples in the Twelfth Edition address engaging topics such as the “Big Mac” real... more |
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總體經濟學:理論與應用(二版)
闡述、分析與研判的總體經濟推理邏輯體系,令一般讀者更易讀、易懂、易操作,而逐漸登堂入室。本書特色之三,本土化一般總體經濟理論與問題研討,讓讀者在研讀本書的過程中,確實有著實際參與規劃分析的真實感,與成就總體經濟推理的實力。本書特色之四,逐步...... more |
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個體經濟學
本書內容包括:需求與供給、彈性、效用、無異曲線應用、不確定經濟學、生產理論、成本理論、完全競爭市場結構、獨占理論、寡占壟斷性競爭和可競爭市場結構、生產要素的需求、勞動市場、賽局理論、資訊與誘因、一般均... more |
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Introduction To Supply Chain Management
特色/優點:1.本書對於供應鏈及供應鏈管理的瞭解,提供一個完整的架構,適用學生瞭解企業間或產業內物流、資訊流等之產銷關係2.課文內之重點在於提供學生研習何謂供應鏈,其重要性及供應鏈管理所面對的挑戰,足... more |
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成長或消失
年代:1999。版次:1 。... more |
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研究與開發管理
年代:1995。版次:1。... more |
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經濟思想史
年代:1994。版次:1 。... more |
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International Economics (17版)
International Economics 17e combines rigorous economic analysis with attention to the issues of econ... more |
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Social Media Marketing: A Strategic Approach(2版)
SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding... more |
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Auditing and Assurance Services: An Integrated Approach(GE)(18版)
Auditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditin... more |
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Managerial Accounting for Managers(6版)
Authors Eric Noreen, Peter Brewer, and Ray Garrison have crafted a streamlined Managerial Accounting... more |
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Principles of Operations Management:Sustainability and Supply Chain Management (GE)(11版)
Principles of Operations Management: Sustainability and Supply Chain Management provides a comprehen... more |
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Principles of Economics, A Streamlined Approach(4版)
Frank et. al. focuses on core principles to produce economic naturalists through active learning. By... more |
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兩岸旅遊契約與合同法制
在全球化趨勢下,國內、外旅遊已然蔚為風氣,規範新興之旅遊法律關係,維護交易安全,強化旅客保護,亦成為普遍性的課題;國際間有旅遊統一法、最低準則的嘗試,各國也有完善立法的努力。然觀之兩岸,自1987年開放民間交流,卻未全面開放旅遊,相關法律...... more |
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Compensation(ISE)(14版)
Best selling title. Takes a three-pronged approach to compensation by focusing on theory, research, ... more |
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貨幣銀行學(二版)
本書特色 1.內容觀念呼應近年一連串的金融變革及發展,並加入貨幣銀行學之研究發展的改變,例如:電子化及通訊網路化方式發展對無論在銀行業的經營或是金融市場的交易乃至於貨幣交易媒介的使用,均較以往呈現顯著的差異。還有貨幣及金融主管機關之監理...... more |
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Applied Linear Statistical Models:Design and Analysis of Experiments(5版)
1. Applied Linear Statistical Models contains 14 chapters on the Applied Linear Regression Models, p... more |
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行銷管理:理論與架構
1.將行銷理論與知識系統化,形成單一架構 作者儘可能運用系統的觀念將行銷管理的一般策略規劃程序整合為單一的系統架構圖,以彰顯行銷管理解釋行銷現象的整體架構。而各章的撰寫也儘可能的加以系統化,將整章... more |
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現代行銷管理學(上)
處於二十一世紀的網際網路資訊時代,廠商供應者在策略規劃上必須徹底以市場顧客的價值需求為公司營運模式的設計核心,而有效的市場「行銷管理」更是公司成功營運的不二法門。 本書第一版於1976年發行,係由... more |
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New Venture Creation: Entrepreneurship for the 21st Century(10版)
This new edition of New Venture Creation is a significant update from the ninth edition. Rob Adams c... more |
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金融風險管理
年代:2000。版次:1。... more |
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廣告學:策略與創意
年代:1994。版次:1。... more |
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Managerial Economics and Business Strategy (ISE)(10版)
Baye s fundamental goal is providing students with the tools from intermediate microeconomics, game ... more |
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生產管理-系統方法
年代:1978。版次:1 。... more |
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Essential Mathematics for Economic Analysis (UK Original)
Acquire the key mathematical skills you need to master and succeed in economics. Essential Mathema... more |
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Introduction to Econometrics, Brief Edition
NEW FEATURES: Real-world questions and data—the effect of reductions in class size on test scores ... more |
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聚眾活動防處之理論與實務
本書融合作者對聚眾活動有關理論鑽研及實務執行之心得,整合社會學、心理學、社會心理學、犯罪學及法學等相關學術論點,輔以親身之實際執法經驗,綜合探討聚眾活動之結構性肇因及實徵性誘因、集體行為之理論與形成,... more |
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經濟問題分析
古今中外,人類生活中,經濟問題無所不在。本書是就重要者分析其基本觀念、可能成因及解決對策,並證之以各國實際的政策措施及成效,適合在校修習經濟相關課程及科系的學生,關心經濟變動及發展前途的社會人士,以及... more |
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企業資訊系統
1.陣容堅強的作者群 由國立中央大學資訊管理學系的四位資深教授,以其多年豐富的教學、研究及企業服務經驗共同創作而成。 2.本土為標 內容的撰寫以本土化資訊管理教育為主要目標,依據目前台灣企業資訊系統管理之需求進行規劃與設計。系統性...... more |
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統計問題(統計學3/E習解)
本書為張紘炬教授著《統計學》第三版之習題解答,搭配統計方法與概念於各章習題之前,可供讀者自修,也可供讀者演練統計方法及問題,並為作者上述著作之教師手冊之用。統計之學習要見效果,需熟稔各種統計方法之公式... more |
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The World Trading System:Law and Policy of International Economic Relations
年代:1997。版次:2 。... more |
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台灣資訊個案(第五輯)--電子商務營的經營策略
1政府大力宣傳與推動網際網路商業應用計畫,使得各行各業幾乎被此旋風席捲,對此市場大餅雖已有不少企業投入電子商務市場,但大多在審慎評估與觀望.網路產業特性為[進入障礙低,成功障礙高,故必對別人的經驗來瞭... more |
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Negotiation(8版)
Negotiation is a critical skill needed for effective management. Negotiation 8e by Roy J. Lewicki, D... more |
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Purchasing and Supply Management(16版)
The Sixteenth Edition of Purchasing and Supply Management provides a comprehensive introduction to t... more |
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服務管理
年代:1998。版次:1 。... more |
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最新商用英文書信
年代:1994。版次:1。... more |
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Financial Accounting 7/E
1.Continued emphasis on helping students learn accounting concepts: For example, we have added T-acc... more |
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Economics(7版)
ECONOMICS, 7E, International Edition includes updated information on topics such as: inequality, hou... more |
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服務管理(7版)
。 二、新增最新理論與實務發展,修正篇章內容,在適合章節中加入共創、客製化、限時動態、應對行為、行動號召、贊助揭露、名人背書、價值背書、網路行銷、說故事行銷、事件行銷、電子商務營運、社群媒體、網路信任、服務體驗、衝動性購買、慣性購買等專題內容...... more |
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Strategic Marketing
.Current thoughts and concepts in marketing strategy formulation, based on constructs that have take... more |
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Marketing Management in China
Marketing Management in China brings the landmark work of marketing gurus, Philip Kotler and Kevin L... more |
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Discovering Computers: Digital Technology, Data, and Devices (Asia Edition)(17版)
DISCOVERING COMPUTERS: DIGITAL TECHNOLOGY, DATA, AND DEVICES, 17th edition, teaches you not only the... more |
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Financial Accounting(ISE)
Financial Accounting provides: 1。 The best method to help students understand financial statement... more |
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Service Management: Operations,Strategy, Information Technology(10版)
Bordoloi s Service Management 10e contains extensive coverage of the impacts of COVID-19 including t... more |
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Advanced Management Accounting (PNIE)(3版)
This text provides leading-edge treatment of innovative management accounting issues used by major c... more |
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行銷學
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應用管理研究:方法與實證
研究結果與建議、參考文獻等分節,因此各研究報告均具獨立及完整的論述架構,可方便讀者針對有興趣的主題取用,可供作為”研究方法”或”研究專題”的教學參考書,以及從事應用管理研究的參考書... more |
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港埠管理(5版)
本書著重港埠實際運作與管理,內容採循序漸進方式,並輔助實務圖片,使初學者能立即掌握港埠作業及管理要領,且為顧及讀者從事港埠管理可能會遇到港埠航運英文專有名詞之困擾,書後並附有「重要名詞中英對照索引」可... more |