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搜尋結果共 2344 筆, 頁數 9 / 40
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Strategic Marketing(10版)
Strategic Marketing 10/e by Cravens and Piercy is a text and casebook that discusses the concepts an... more |
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Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support (11版)
For courses in decision support systems, computerized decision-making tools, and management support ... more |
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Business Research Methods 9/E
This best-selling text continues in its ninth edition to provide the most current and comprehensive ... more |
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Marketing for Hospitality and Tourism (GE)(8版)
Marketing for Hospitality and Tourism, grounded in theory and research, is a fundamental textbook fo... more |
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個體經濟：理論及應用
年代：1982。版次：1 。... more |
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餐旅產業管理
本書是以管理為導向的大專及研究所學生用書，除了理論與實務結合外，並且深入淺出的從管理的觀點，來探討整體餐旅產業的管理，內容包括了產品管理(旅館、餐飲、俱樂部及會議市場管理)、財務管理、人力資源管理、業... more |
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Services Marketing: Integrating Customer Focus Across the Firm(7版)
1.Maintains a managerial focus by incorporating company examples and strategies for addressing issue... more |
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Product Design and Development(7版)
Designed for use in the interdisciplinary courses on product development as well as by practicing pr... more |
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Systems Analysis and Design (Asia Edition)(12版)
Introduce information systems development with today s latest practical and streamlined approach in ... more |
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Quantitative Analysis for Management (GE) 13e
Quantitative Analysis for Management helps students to develop a real-world understanding of busines... more |
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Staffing Organizations(10版)
Timothy Judge and John Kammeyer-Mueller maintain Herb Heneman s vision to present a broad view of th... more |
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金融控股公司法
民國九十年七月九日，總統令公佈「金融股控公司法」，同年十一月一日施行。「金融股控公司法」共有六章六十九條條文，為我國進行金融改革最重要法律之一，其立法目標為發揮金融經營綜合效益、提昇我國金融業之國際化及國際競爭力、強化金融跨業經營合併監理...... more |
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Supply Chain Logistics Management(5版)
The Fifth Edition of Supply Chain Logistics Management presents Logistics in the context of integrat... more |
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Tourism：The Business of Hospitality and Travel (GE)(6版)
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of H... more |
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人力資源管理：理論、策略、方法、例證
人力資源管理為現代企業經營不可或缺的一環，由於受企業資訊化與國際化的衝擊，人力源理益趨重要。本書作者集多年研究及從事人力資源管理之學識與經驗將其在國立空中商專講授人力資源管理二十年之教材，加以精選，並參考國內外最新文獻，編撰成書。對於...... more |
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企業預測--理論架構與實務運作
本書為管理科學專題序列之第八輯。在瞬息萬變、競激烈的環境中，企業管理階層面臨永無止境的計畫與決策問題。由於預測可以減少未來不確定性的風險，提供管理階層進行規劃的依據，對企業各項決策有重大之影響。然而，... more |
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Introduction to Econometrics (Original) 4/e
The word econometrics literally means measurement in economics. A revision of the landmark text,... more |
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Managerial Economics: Applications, Strategies and Tactics(Original)
Teach your students how to think analytically and make better decisions as future business leaders w... more |
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SAS 精析與實例
年代：1994。版次：1 。... more |
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably(六版)
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow mor... more |
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The Economics of Health and Health Care(8版)
The 8th edition of this key textbook has been revised and updated throughout, and reflects changes s... more |
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International Business：Competing in the Global Marketplace (ISE)(14版)
Market-defining since it was introduced, International Business: Competing in the Global Marketplace... more |
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Employee Training & Development(9版)
Companies that use innovative training and development practices are likely to report better financi... more |
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企業鼎國論
，可供後進者參酌之用。目前在WTO架構及中國大陸平台的全球化潮流中，台灣政府及企業若不能及時轉型成功，將有逐步被淘汰之危機，尤其應在最快時間突破兩岸一中之困境……，凡此種種盡在本書中透過作者豐富精闢的見地，提出宏觀性及智慧性的剖析，相信對於追求...... more |
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Business Analysis and Valuation：Using Financial Statements(Text Only) 5/E
1.New Harvard Business School Cases: Many cases in the Fifth Edition are new, such as Vizio, Inc., O... more |
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析論證券市場的投資操作
深入淺出---本書旨在析論證券市場投資操作的基本性質及對應之道，以邏輯推論深入分析證券投資操作的核心課題，幫助讀者釐清證券市場投資操作實務的本質。 觀念新穎---並提出「人氣」及「人氣吸引力指標」... more |
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Principles of Auditing and Other Assurance Services(22版)
The 22nd edition of Principles of Auditing & Other Assurance Services provides a carefully balanced ... more |
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Interpersonal Skills in Organizations(ISE)(7版)
Interpersonal Skills in Organizations by De Janasz, Dowd, and Schneider takes a fresh, thoughtful lo... more |
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會計資訊系統
年代：2001、版次：7... more |
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全球供應鏈RFID資訊系統設計
化物流服務，透過創新e化服務，建立專業化利基市場競爭力，朝向提供創新化、差異化、加值化的服務發展。 二.讓學生了解RFID全球供應鏈系統的各種運作模式。 三.讓學生了解RFID資訊平台組成元件以及系統架構。 四.讓學生了解現行資訊技術，以及...... more |
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Applied Statistics
年代：1993。版次：4 。... more |
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股票選擇權：估價方法與交易策略
年代：1999。版次：1。... more |
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Business Research Methods(14版)
Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practic... more |
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運輸管理(5版)
「運輸管理」基本上就是運輸事業的經營與管理，尤其著重在私部門運輸企業的「安全」管理與經營「效率」，但也不能脫離公部門的監督與管理。本書特色包括： 一、以管理學的觀點，介紹各運輸業經營的理論與實務應... more |
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Macroeconomics：A Modern Approach
Cutting-Edge Approach: By emphasizing growth and microfoundations -- rather than policy solutions fo... more |
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微積分(二版)
一、基礎概念完整詳盡： 新版涉及各領域的微積分基本觀念，並除基本觀念介紹外，針對推導過程、定理、證明、衍生定義、觀念注意事項等內容皆有詳盡介紹，並做單元設計。 二、增修內容脈絡連貫： 新增部分章節觀念... more |
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統計學
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消費者行為概論
年代：2001、版次：1... more |
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International Financial Management(2版)
For undergraduate and graduate students enrolled in an international finance course. An approach t... more |
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素描與創作
會興起寫這一本書的念頭，主要在十年前，筆者開始在大學教素描的時候，有感於國內素描相關書籍，大部分偏重於石膏炭筆和靜物鉛筆方面的技法解說，較少素描理念及其與創作間的相關探討，所以當學生很努力畫好石膏素描... more |
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Economics
1.Real world business chapter opening cases - 16 new, 14 revised in this edition - set a real contex... more |
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A Second Course in Statistics: Regressing Analysis 7/e
A Second Course in Statistics: Regression Analysis, Seventh Edition, focuses on building linear stat... more |
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消費稅論(修訂版)
年代：1995。版次：1。... more |
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Derivatives：Principles and Practice(二版)
●Full-length case studies: Several full-length case studies are integrated throughout the text inclu... more |
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Environmental and Natural Resource Economics (GE)10版
Gain flexibility in your course outlines 1.A course in natural resource economics might cover Chap... more |
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Business Dynamics：Systems Thinking and Modeling for a Complex World with CD-ROM
1.Incorporates a modeling approach: Modeling and models help students learn to visualize a business ... more |
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Essential Statistics in Business and Economics(3版)
Essential Statistics in Business and Economics 3rd Edition By David Doane and Lori Seward includes a... more |
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Business Analytics: Communicating with Numbers
Provides 1-2 semesters of business analytics content that takes a holistic approach to data analytic... more |
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餐旅業行銷管理(Reich：Marketing Management for the Hospitality Industy 1/e\、97)
年代：1999。版次：1。... more |
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衍生性金融商品會計處理及風險管理
年代：1997。版次：1 。... more |
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Business Marketing Management : B2B 10/e
BUSINESS MARKETING MANAGEMENT, 10th Edition is structured to provide a complete and timely treatment... more |
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Calculus & Its Applications (GE)(14版)
Calculus & Its Applications builds intuition with key concepts of calculus before the analytical mat... more |
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Crafting and Executing Strategy：The Quest for Competitive Advantage: Concepts and Cases(23版)
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-... more |
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經濟學原理
年代：2003。版次：2 。 本書以經濟學相關理論為主軸，輔以產官學界意見為應用，使內容更為流暢及完整。寫作上，將繁複的經濟理論用淺顯易懂的文字與圖形呈現，力求通俗易懂。陳述的範圍已經試圖精簡，以... more |
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The Leadership Experience(Asia Edition)(8版)
The Leadership Experience in Asia integrates both micro and macro approaches to leadership in a way ... more |
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網際網路行銷(Internet Marketing 1/e)
本書作者將網際網路所帶來行銷方面的變革，有系統且清楚的呈現出來。一方面由科技面說明了網際網路之特色，及其如何為消費者與企業創造價值，另一方面，闡釋如何將網際網硌行銷與企業行銷策略相結合。 本書內容... more |
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臺灣本土企業個案集4：資訊科技與作業管理
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臺灣本土企業個案集3：財務金融與投資策略
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Strategic Marketing for Non-Profit Organizations
What are challenges that marketers face in the world of nonprofit marketing? How crucial is it to te... more |
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Strategic Management: Concepts (5版)
1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management ... more |
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