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搜尋結果共 380 筆, 頁數 2 / 7
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation
Corporate social responsibility has grown into a global phenomenon that encompasses businesses, cons... more |
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We Came to Fight a War: The Story of a B-17 Radio Gunner and His Pilot
WE CAME TO FIGHT A WAR emanates from the heart, mind and memory of 85 year old Al Kotler, who was barely twenty when he...... more |
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20 Years Younger
It’s time to turn back the clock! In 20 Years Younger, Bob Greene offers readers a practical, scienc... more |
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition...... more |
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Winning at Innovation
innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation....... more |
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Social Marketing to Protect the Environment: What Works
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20 Years Younger: Look Younger, Feel Younger, Be Younger!
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Ingredient Branding: Making the Invisible Visible
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that h... more |
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Social Marketing for Public Health: Global Trends and Success Stories
Social Marketing for Public Health examines how social marketing is used as a strategy for changing ... more |
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365 Ways to Get a Good Night’s Sleep
We spend about one third of our lives asleep-but we still feel tired. Without a good eight hours, we... more |
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Building Global Biobrands: Taking Biotechnology to Market
radically rethink their business models. In the first book on the business of biotechnology, Françoise Simon and Philip Kotler...... more |
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and...... more |
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Neighborhood Government: The Local Foundations of Political Life
At a time of intense urban civil unrest in the United States, this classic text by Milton Kotler was the first to...... more |
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Attracting Investors: A Marketing Approach to Finding Funds for Your Business
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a...... more |
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Ten Deadly Marketing Sins: Signs and Solutions
marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them...... more |
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Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taki... more |
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler...... more |
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Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are...... more |
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Cooking for Life: A Guide to Nutrition and Food Safety for the Hiv-positive Community
This groundbreaking, compassionate, and medically sound sourcebook is a food bible for the HIV commu... more |
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行銷5.0：科技與人性完美融合時代的全方位戰略，運用MarTech，設計顧客旅程，開啟數位消費新商機
掌握MarTech策略佈局的關鍵與戰術，啟動後疫情時代的長期商機! 史上第一次，我們同時面對橫跨5個世代的消費族群，該如何觸及? 我們第一次，擁有會學習進步的智慧MarTech，可以如何運用?... more |
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科特勒談新行銷：大師給企業的新世代行銷建議
雷斯尼克(Marc Oliver Opresnik)，策略行銷社群「科特勒影響力」(Kotler Impact)研究長、盧貝克科技大學(Technical University of Lübeck)行銷與管理學特聘教授...... more |
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膽大無畏：這10年你最不該錯過的商業科技新趨勢，創業、工作、投資、人才育成的指數型藍圖
美國前總統柯林頓、Google執行董事長施密特、創新工場創辦人李開復 強力推薦 《紐約時報》、《華爾街日報》、《華盛頓郵報》、《金融時報》專文介紹 ★《紐約時報》暢銷書 ★Amazon.c... more |
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市場戰略【精裝】：企業如何制定最優目標與路線?科特勒諮詢團隊經典解題
今天的行銷要走向「市場戰略化」。 當前企業最大的困境可能就在於僅把行銷作為一項職能、 一個部門，而不是由外而內的市場增長戰略。 ──行銷學大師科特勒90歲的經典獻禮，科特勒與他的共事諮詢團隊將回到... more |
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Perspectives in Marketing, Innovation and Strategy
This book provides guidelines for the pragmatic integration of new marketing tools and business stra... more |
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H2h Marketing: Case Studies on Human-To-Human Marketing
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-mak... more |
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行銷5.0：科技與人性完美融合時代的全方位戰略，運用MarTech，設計顧客旅程，開啟數位消費新商機 (電子書)
掌握MarTech策略佈局的關鍵與戰術，啟動後疫情時代的長期商機! 史上第一次，我們同時面對橫跨5個世代的消費族群，該如何觸及? 我們第一次，擁有會學習進步的智慧MarTech，可以如何運用?... more |
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行銷4.0：新虛實融合時代贏得顧客的全思維 (電子書)
行銷史上改變遊戲規則最重要的關鍵! 行銷之父科特勒醞釀6年最新力作 掌握社群、行動年代全通路行銷的路徑 數位行銷、傳統行銷該如何搭配最有效? 掌握哪些關鍵族群才是最有效的行銷方法? 為何負... more |
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科特勒談新行銷：大師給企業的新世代行銷建議 (電子書)
雷斯尼克(Marc Oliver Opresnik)，策略行銷社群「科特勒影響力」(Kotler Impact)研究長、盧貝克科技大學(Technical University of Lübeck)行銷與管理學特聘教授...... more |
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不可能的任務：創造心流、站上巔峰，從25個好奇清單開始，破解成就公式 (電子書)
如果能將工作成效提升5倍、創造力提升6倍， 你想迎接什麼不可能的挑戰? ✷✷✷✷✷✷✷✷✷✷ 透過本書提供的工具和方法， 每個人都能達成「不可能」。 ◆本書簡介◆ 如何才能完成你心目中不可能的任務?... more |
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市場戰略：企業如何制定最優目標與路線?科特勒諮詢團隊經典解題 (電子書)
今天的行銷要走向「市場戰略化」。 當前企業最大的困境可能就在於僅把行銷作為一項職能、 一個部門，而不是由外而內的市場增長戰略。 ──行銷學大師科特勒90歲的經典獻禮，科特勒與他的共事諮詢團隊將回到... more |
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膽大無畏：這10年你最不該錯過的商業科技新趨勢，創業、工作、投資、人才育成的指數型藍圖 (電子書)
美國前總統柯林頓、Google執行董事長施密特、創新工場創辦人李開復 強力推薦 《紐約時報》、《華爾街日報》、《華盛頓郵報》、《金融時報》專文介紹 ★《紐約時報》暢銷書 ★Amazon.c... more |
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行銷學原理：全球觀點 1/e
本書特色 行銷學原理：全球觀點亦涵括其他全新及延伸主題的廣泛討論，諸如管理顧客關係與 CRM、品牌策略與定位、SWOT 分析、資料探勘與資料網絡、民族誌消費者研究、行銷與多角化、世代行銷、傳言行銷... more |
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A Framework for Marketing Management (GE) (6版)
A concise yet exhaustive text provides flexibility in the classroom：A streamlined text allows instru... more |
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Principles of Marketing 12/e
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票房行銷-菲利浦科特勒談表演藝術行銷策略
評斷一個國家是否進步，已不再是以國家的財力作為唯一的標準，國民所具有的文化涵養亦扮演了重要的角色。然而由於一般的表演藝術文化經營者多數並非行銷科班出身者，因而對於經濟變化所帶來的困境常感到手足無措。 ... more |
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國家行銷─厚植國家財富的策略性方針
這是一本首開先鋒的鉅著。位居經濟發展、國際經濟、與運用國家行銷策略以最適化其經濟表現的先驅地位。真可謂貢獻良多。─密西根大學經濟學教授 Subbiah Kannappan 作者筆下這些亟力於行銷自... more |
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亞洲新未來
真的很難想像亞洲近年來歷經過一連串重大變革。一九九七年七月初香港回歸中國大陸的第二天就出現泰銖眨值不祥之兆，從此揭開了亞洲經濟危機序幕，大小公司無一倖免，風暴橫掃亞洲各國當地和跨國公司，不論其國籍和業... more |
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顛覆大未來-社會行銷完全執行手冊
作者簡介：Philip Kotier， 美國資深的社會行銷專家，目前任教於西北大學國際行銷，並擔任許多大企業的顧問，他的十三本著作已有十五種語言的譯本行銷全球。Eduardo L.Roberto ，任... more |
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Marketing 5.0
the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make...... more |
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Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Dig... more |
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Entrepreneurial Marketing 2
The indisputable fact that the conventional marketing approach is no longer working. To help move us... more |
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Transformative Marketing: Combining New Age Technologies and Human Insights
This book gives an indispensable guide to navigating the shift in customer behavior and discovers ho... more |
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation
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Positioning: The Battle for Your Mind, How to be Seen and Hear in the Overcrowded Marketplace
One of the most important communication books I ve ever read. I highly recommend it --Spencer John... more |
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Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work
challenges and outperform the competition. New York Times bestselling author Steven Kotler and high performance expert Jamie...... more |
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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
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Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound
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Chaotics: The Business of Managing and Marketing in the Age of Turbulence
, noted business strategists Philip Kotler and John Caslione present the intriguing, if unsettling, argument that these...... more |
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Redefining Retail: 10 Guiding Principles for a Post-Digital World
"The three main rules of retail have long been defined by an expression used in real estate jargon: ... more |
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Chaotics: The Business of Managing and Marketing in the Age of Turbulence
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The Rise of Superman: Decoding the Science of Ultimate Human Performance
Wall Street Journal Bestseller In this groundbreaking book, New York Times bestselling author Steven Kotler decodes the...... more |
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Positioning: The Battle for Your Mind
One of the most important communication books I ve ever read. I highly recommend it --Spencer John... more |
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The Rise of Superman: Decoding the Science of Ultimate Human Performance
Kotler decodes the mystery of ultimate human performance. Drawing on over a decade of research and first-hand interviews with...... more |
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Kotler on Marketing: How to Create, Win, and Dominate Markets
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According To Kotler: The World’s Foremost Authority On Marketing Answers Your Questions
ask? Now you don’t have to decide. According to Kotler distills the essence of marketing guru Philip Kotler’s wisdom and...... more |
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Marketing: An Introduction
Marketing: An Introduction shows you how creating and capturing customer value drives effective mark... more |
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The Devil’’s Dictionary
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Tomorrowland: Our Journey from Science Fiction to Science Fact
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Breathless: Behind the Scenes of Intensive Care
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Marketing Management
Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisc... more |
