Saving the planet is big business. Realising this, savvy companies are hopping on the sustainability... more

About the Book A FUN AND INFORMATIVE READ ABOUT 11 ’MADE IN INDIA’ BRANDS What prompted Yashish Dahiya to set up...... more

About the Book A FUN AND INFORMATIVE READ ABOUT 11 ’MADE IN INDIA’ BRANDS What sparked Ashish Hemrajani’s idea of an...... more

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s...... more

contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support...... more

THE SECRET TO SHIFTING AUDIENCE BEHAVIORS IS WAITING TO BE UNLOCKED Every marketing and branding leader, whether...... more

blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and...... more

outdated as a cassette player. That’s where Branded Content swoops in like a boss. Borrowing the tricks of the entertainment...... more

In this captivating compilation, dive into the world of timeless branding masterpieces that have left an indelible mark...... more

商品內容: 1.(Digipack Ver.) ●以上內容由韓方提供,若有變更請以實際商品為準!! ●avex代理進口版皆有列入韓國總銷售與GAON排行榜... more

Anywhere Else: How We Built Sticks Baseball into a National Brand is not just a book; it’s a journey through the trials and...... more

significant presence in various societies, and in the process, building a strong and positive nation brand that has a respected...... more

world’s biggest brands No other design company has worked with as many significant brands as Turner Duckworth, the company...... more

Explore the transformative journey of Gopu Shrestha in "(Strategic Honesty: 40 Personal Branding Principles Based on...... more

academic who has been there. Academic Branding gives academics and scholars the tools and strategies they need to position...... more

This article seeks to establish the relationship between the dimensions that make up brand loyalty and the lifestyles...... more

Barnaby Wynter has been developing his acclaimed Brand Bucket(R) marketing approach for over 20 years, helping his...... more

In recent times, the need for an Employer to create a specific public image has become imperative fo... more

高級飯店度假精選 來到日本，除了體會當地的自然景觀與人文特色之外，還可以前往當地高級飯店住宿，體驗日本高級飯店、旅館的待客之道。高級飯店的設施以及飯店提供的各項服務，都能讓你的度假之旅感受到溫馨舒適的... more

嚴選逸品情報 這是一本專為重要對象送禮所企劃的一本「日本高級答贈禮品100選」刊物，尤其是對一些非高級品、高品質禮品送不出手的人而言。本誌所介紹的逸品資訊就非常的有實用價值性，透過本次的介紹可以先獲知... more

Harness the power of employee influence and create enthusiastic brand advocates. Well-supported Employee Ambassadors on...... more

Philosopher Thomas Hobbes described life outside society as "solitary, nasty, brutish, and short." F... more

The follow-up to bestselling All the Ways to be Smart by Davina Bell and Allison Colpoys. Good or ba... more

build your brand from scratch. Brand is everything. Whether you’re a real estate broker, a hair stylist, or a freelance...... more

Elevate Your Brand to Reach a Wider Audience Ambitious brand leaders, founders and entrepreneurs are beginning to...... more

"Deadwood Dick Jr. Branded" is an adventurous novel written by way of Edward L. Wheeler. Set in opposition to the...... more

This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local...... more

challenge and enrich readers’ views about personal, business, product, and author branding. At the end of each chapter, they ask...... more

It has never been more important for the luxury industry to embrace sustainability and transform the... more

It has never been more important for the luxury industry to embrace sustainability and transform the... more

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical...... more

emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift...... more

global and ethnic branding decisions, and particularly so for devising branding strategies aimed at creating iconic brands...... more

marketplace. Building a personal brand is one of the most empowering and effective ways to stand out and communicate your value to...... more

Multiply serves as a definitive guide for creating meaningful, elegant and timeless brand identities. Chapters on...... more

Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video communication strategy based in the power...... more

Skye knows it’s now or never. It’s time for her to reveal herself to the father she’s never met. So ... more

the fabric of your business through innovative sales psychology and easy brand storytelling. It gives you all the tools...... more

and Producer Tom Langan presents a brand-new video communication strategy based in the power of authentic human...... more

Derk Mattocks was raised during a time when the fight for social justice was at its peak in the Unit... more

Derk Mattocks was raised during a time when the fight for social justice was at its peak in the Unit... more

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others...... more

- 天然有機棉纖維材質，貼身穿著安心舒適。 材質：65% 棉，35% 聚酯纖維 產地：越南 商品檢驗字號：M38773 注意事項： 1. 請放入大小適中之細網洗衣袋弱速水洗，以保持商品型態。 2. 洗... more

a nail with a tape measurer--it just doesn’t work. In Building Better Brands, Elton Mayfield provides you with the tools...... more

Bestselling author Sarah Dees is back with her biggest and best book yet, with over 75 never-before-... more

groups of followers to a person, for their ideals or way of being, this leads to the personal brand to play a very important...... more

could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was...... more

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of...... more

This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding...... more

"Brand Brilliance: Elevating Your Business Identity" is an indispensable guide that illuminates the path to creating a...... more

of award-winning expertise in commercial branding, marketing, and communication strategies, along with in-depth knowledge...... more

of award-winning expertise in commercial branding, marketing, and communication strategies, along with in-depth knowledge...... more

In the era of exponential advancement and increasing globalization, marketing professionals need to ... more

challenge and enrich readers’ views about personal, business, product, and author branding. At the end of each chapter, they ask...... more

strategy. E-cigarette brands are facing increasing regulation globally. Only if you address this through robust processes and...... more

requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating...... more

每一個品牌的誕生，都代表著一個時代的演變與社會的發展，藉由不同的行銷策略更能激發品牌本身的特質與競爭力。BRANDING ELEMENT: LOGOS 4 為 SendPoints 企劃的品牌識別系列書籍，於 2017 年新春再次推出最新...... more

that adds value to brands, especially in the context of e-commerce. Brands and their attributes, in turn, are determining...... more

In this informative book, Dr. Elaine Williams-Morgan explores social media, one of the greatest inno... more

Powerful Brand Positioning Harnesses Key Building Blocks Brand Positioning with Power: Maximizing Your Marketing Impact...... more