Substantially revised and updated, this new edition addresses contemporary and anticipated student d... more

In this book, the authors bring together in one place essential information about college students i... more

This book provides a rare historical analysis on the development and importance of marketing channel... more

With the increasing interest in entrepreneurship, a wealth of new ideas and technologies, and a need... more

This textbook reduces the complexity of the coverage of optics to allow a student with only elementa... more