Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straig... more

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straig... more

Researchers identified approaches the U.S. Coast Guard could take to improve crew satisfaction with ... more

musicals, author Aaron C. Thomas places each of them within the context of the LGBTQ politics of their day. Some of the issues...... more

musicals, author Aaron C. Thomas places each of them within the context of the LGBTQ politics of their day. Some of the issues...... more

This report summarizes the findings of Evergreen V, the most recent iteration of an ongoing scenario... more

In a sporting world dominated by media and money, an understanding of sport branding is an essential... more

Good qualitative research can help sport management researchers and industry professionals solve dif... more

Good qualitative research can help sport management researchers and industry professionals solve dif... more

In a sporting world dominated by media and money, an understanding of sport branding is an essential... more

In the pursuit of more muscle, enhanced strength, sustained endurance and idealised physiques, an in... more

In the pursuit of more muscle, enhanced strength, sustained endurance and idealised physiques, an in... more

Chapter 1 Introduction - Crowdsourcing Brand Equity.- Chapter 2 Pitch Partners- Customers as Players... more

Based on research findings and detailed, original cases, this book charts the new innovation imperat... more

Chapter 1 Introduction - Crowdsourcing Brand Equity.- Chapter 2 Pitch Partners- Customers as Players... more

Belief change lies at the heart of all human aspirations. From career progression, weight loss, spir... more

Political observers routinely lament that American democracy is broken, and many of them blame elect... more

Political observers routinely lament that American democracy is broken, and many of them blame elect... more

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best ... more

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best ... more

Alexander Parker had a fairly ordinary life with his father, stepmother, stepsister and new little b... more

Thinking about Religion examines cutting-edge breakthroughs from across the sciences concluding that... more

Aaron Jones began writing lyrical poetry in the late 1980s. He was inspired by his brother Eddie s band to compose his...... more

Aaron Jones began writing lyrical poetry in the late 1980s. He was inspired by his brother Eddie s band to compose his...... more

deepest wish is that they lift you up to fly with the birds. Aaron Jones was inspired to begin writing poetry through the...... more

deepest wish is that they lift you up to fly with the birds. Aaron Jones was inspired to begin writing poetry through the...... more

This new volume on Social and Psychological Bases of Ideology and System Justification brings togeth... more

After facing a near death experience as a child, Stan has been searching for the one who saved him, ... more

This volume provides new approaches and technologies into roles of poly(A) metabolism in translation... more

In response to the international turmoil, violence, and increasing ideological polarization, social ... more

Social work is an exciting field full of demands and rewards. Social Work: Issues and Opportunities ... more

Now in a fully revised and updated second edition, Research Methods for Sport Management provides a ... more

Now in a fully revised and updated second edition, Research Methods for Sport Management provides a ... more

Here’s a little peek at what’s inside: The Zone Diet’s Beginnings The Zone Diet: What It Is and How... more

Big Greek Idea provides all the relevant information from the Greek text for preaching and teaching ... more

The Defense Logistics Agency s Law Enforcement Support Office (LESO) provides excess Department of D... more

Now available in a fully revised and updated fifth edition, Sport Management: Principles and Applica... more