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    The Low Income Consumer: Adjusting the Balance of Exchange

    The Low Income Consumer: Adjusting the Balance of Exchange

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    Psychological Processes and Advertising Effects: Theory, Research, and Applications

    Psychological Processes and Advertising Effects: Theory, Research, and Applications

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    In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramat... more

    Psychological Processes and Advertising Effects: Theory, Research, and Applications

    Psychological Processes and Advertising Effects: Theory, Research, and Applications

    • 優惠價: 9600

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