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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Marketing professionals, this one’s for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights...... more |
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Marketing professionals, this one’s for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights...... more |