Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a num... more

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure a... more

【觀光消費行為學-理論與實務】一書是作者John Swarbrooke 及 Susan Horner 根據多年教學經驗，並集合業界人士意見所完成的一本專業書籍，適合行銷、消費者心理、消費者行為及觀光、休閒等相關學科之大專院校、研究所...... more