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This book by Conyers Middleton, Gerard Meerman, and William Bowyer provides a fascinating account of the development of...... more
"In the digital age, marketing tactics seem to change on a day-to-day basis. As the ways we communic... more
England. II. Mr. Meerman’s Account of the invention of the art at Haarleim, and its progress to Mentz is an unchanged...... more
is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis...... more
Practical tips on using the web to boost your business, no matter what business you re in Everyone i... more
. Meerman’s unusual cross-disciplinary approach and fascinating comparative studies of success and failure will appeal to...... more
gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key...... more
The only guide devoted exclusively to social media metrics Whether you are selling online, through a... more
The era of online video has arrived--now make it work for your business In the last year, the world ... more
If you market a product, service, or idea in any business, industry or organization, you must read T... more
為什麼有人一發文就有流量，甚至成為KOL? 為什麼有人用網路開店，訂單接不完? 為什麼有人辦活動、揪團都能讓一群人齊聚一堂? 在流量世代，人人都要具備圈粉力! ★《華爾街日報》暢銷書 ★全球知... more
本書是社會化網絡時代全球公認的營銷和公關領域最具權威性和實用性的著作之一，曾多次入選美國《商務周刊》暢銷書榜單、Amazon超級暢銷書，長期雄踞營銷和公關類圖書榜首，被翻譯為25種語言在全球發行，被譽... more
The international bestseller--now in a new edition When it comes to marketing, anything goes in the ... more
, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran...... more
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an ... more
This book discusses emerging roles and functions of higher education and the implications for higher... more
secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek...... more
eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven...... more
If You Understand Brain Basics, You ll Sell More As much as 95% of our decisions are made by the sub... more
your virtual doorstep. For free. In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New...... more
計畫案例，在組織裡推行新法則。 本書做註數百個參考網址(URL)，方便讀者瀏覽推薦的網路媒體。 作者簡介 大衛.米爾曼.史考特 David Meerman Scott 是網路策略家。他所設計的方案、銷售全球的產品與服務，金額超過...... more
》一書被視為業界教科書。 菲爾.梅耶斯(Phil Myers) Pragmatic Marketing的總裁，他曾經領導三個成功的科技啟動，輔導過兩家公司股票上市，以及創造出七個熱門商品。 大衛.史考特(David Meerman...... more
