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An Instructor’s Manual to H2h Marketing Case Studies: Teach Human-To-Human Marketing Effectively
This is an instructor’s manual for the popular textbook ’H2H Marketing: Case Studies on Human-to-Hum... more |
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H2h Marketing: The Genesis of Human-To-Human Marketing
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of... more |
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Transformational Sales: Making a Difference with Strategic Customers
"inside" job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s "Transformational Sales" provides...... more |
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Transformational Sales: Making a Difference With Strategic Customers
"inside" job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s "Transformational Sales" provides...... more |
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Ingredient Branding: Making the Invisible Visible
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that h... more |
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Ingredient Branding: Making the Invisible Visible
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that h... more |
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B2b Brand Management
This book is one of the first to probe deeply into the art and science of branding industrial produc... more |
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Humanism in Marketing: Responsible Leadership and the Human-To-Human Approach
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, ... more |
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H2h Marketing: Case Studies on Human-To-Human Marketing
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-mak... more |
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B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
As B2B solutions continue to advance, industrial companies are embracing branding to differentiate t... more |
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Business Brand Design Management
the brand. Waldemar Pfoertsch and his colleague Phil Kotler set the stage for discussing the role of brand management in...... more |
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The Globalization of Chinese Companies: Strategies for Conquering International Markets
China business experts analyze the next wave of Chinese corporate giants as they emerge into the glo... more |
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Business-To-Business Marketing: Analysis and Practice
A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Writ... more |
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H2h Marketing: Case Studies on Human-To-Human Marketing
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-mak... more |
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顧客永遠是對的：B2B品牌管理勝經
(Waldemar Pfoertsch) 目前任教於德國普福爾茨海姆大學國際企業系，也是芝加哥伊利諾大學，利奧托德企管研究所(Liautaud Graduate School of Business)EMBA課程的訪問學者。此外，他也是馬里蘭大學，國際...... more |
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