Many marketers fear that the field’s time-worn principles are losing touch with today’s realities. "Does Marketing Need...... more

This book is a practical guide to the latest laparoscopic hysterectomy techniques for practising gyn... more

Includes many case studies with detailed steps to acquaintance the target group with FPGA and develo... more

The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes...... more

The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes...... more

marketing’s timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand...... more

這是一本充滿新思維的管理書，首次提出“利益相關者關系管理”的新型商業模式，是對傳統經濟學理論基礎的“股東利益高于一切”的顛覆，是對支配人們思想和行為的利己主義的一次有力挑戰，也是對傳統的商業目的以及商... more