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Advances in Global Marketing: A Research Anthology
Presents the state-of-the-art knowledge on global marketing issues Focuses on unique problems in the... more |
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Key Developments in International Marketing: Influential Contributions and Future Avenues for Research
International marketing is a core disciplinary area within the broader international business field.... more |
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Cross-Cultural Customer Satisfaction in E-commerce Study
The "Cross-Cultural Customer Satisfaction in E-commerce Study" aims to explore and understand the dy... more |
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Global Dimensions of Ecommerce
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Global Dimensions of Ecommerce
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Advances in Global Marketing: A Research Anthology
Presents the state-of-the-art knowledge on global marketing issues Focuses on unique problems in the... more |