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    Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

    Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

    • 優惠價: 1138 元

    customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and...... more
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    Marketing Management: A Customer-Centric Approach

    Marketing Management: A Customer-Centric Approach

    • 優惠價: 10740 元

    This textbook introduces students to the field of marketing management by drawing on a customer-cent... more
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    Marketing Management: A Customer-Centric Approach

    Marketing Management: A Customer-Centric Approach

    • 優惠價: 4140 元

    This textbook introduces students to the field of marketing management by drawing on a customer-cent... more
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