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The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketi... more
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volum... more
The advertising universe is changing rapidly. Communication technologies have given advertisers new ... more
Combining seminal papers on marketing communications with incisive commentary and overviews from the... more
This textbook is the first introductory primer on integrated marketing communications. It combines t... more
This book compiles the best research reports presented at the 7th ICORIA - International Conference ... more