India’s Road to Transformation: Why Leadership Matters describes the critical role of political lead... more

afflicting poorer nations, everything from child labor to environmental degradation and cultural homogenization. Now Jagdish...... more

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demon... more

Jagdish Bhagwati, one of the world’s leading economists, offers a fascinating overview of the perils and promise facing...... more

Many marketers fear that the field’s time-worn principles are losing touch with today’s realities. "... more

This volume brings together some of the most influential scholars in development economics to explor... more

This volume brings together some of the most influential scholars in development economics to explor... more

lectures and picking up where his widely influential Protectionism left off, Jagdish Bhagwati applies critical insights from...... more

Finally, the book that all professionals frustrated with fleeting client loyalty and relentless pric... more

With a Foreword by Professor Jagdish Bhagwati This book addresses legal aspects of GATT Article XXIV and its ’internal...... more

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and... more

Part of a series of studies on research in marketing.... more

The evolution of marketing theories and the rationales behind them are chronicled in this thought-pr... more

The first book to examine voter behavior from both psychological and marketing perspectives, A Theor... more

This book explores how customer service can become the singular competitive differentiator for organ... more

This edited volume elucidates how artificial intelligence (AI) can enable customer service to achiev... more

Part of a series of studies on research in marketing.... more

Part of a series on "Research in Marketing".... more

Focuses on studies in the field of strategy in the marketing of information technologies. This book ... more

This is the 3rd volume of Advances in Telecommunication Management, focusing on Information Technolo... more

通用、福特、AT&T、西爾斯、柯達 它們都曾盛極一時，成為卓越企業的代表，然而卻走向失敗。 為什麼連卓越的企業都會崩潰?為什麼優秀的企業都在重蹈著覆轍?怎樣避免衰敗宿命的罪與罰? 找出答案... more

Pricing is frequently used as a key strategic lever for management to increase profitability. Howeve... more

India’s Road to Transformation: Why Leadership Matters describes the critical role of political lead... more

series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School...... more

edited by Jagdish N. Sheth, who is the Chares H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory...... more

of marketing research. He passed away on September 21, 2012. The series is edited by Jagdish N. Sheth, who is the Charles...... more

liberalization. They also offer regional perspectives on the TPP and trans-Atlantic free trade. Contributors Rahel Aichele, Jagdish...... more

The Sustainability Edge enables companies to critically engage their stakeholders and influence them... more

Association for Consumer Research. The series is edited by Jagdish N. Sheth who is the Charles H. Kellstadt Professor of Marketing...... more

Journal of Consumer Research, Computers in Human Behavior, and the Trademark Reporter. The series is edited by Jagdish N...... more

the autobiography of Professor Jagdish N. Sheth, a renowned scholar and one of the foremost authorities in the world on...... more

, animal companions, and stereography in particular. The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt...... more

, Africa, New Zealand, and Australia. The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of...... more

been edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at...... more

The Legends in Marketing series captures the essence of the most important contributions made in the... more

The authors present a powerful and tested approach that helps managers see a business’s every action... more

With over 300 entries from hundreds of global experts, this is one of the premier marketing referenc... more

Why could not the Second World War catalyse science in India as it did in the West? This is one of t... more

The economy of India is growing at a rate of 8 percent per year, and its exports of goods and servic... more

Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cra... more

Collects the insights of a group of leading marketing thinkers and practitioners who are committed t... more