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delivering distinctive value in emerging economies. Emerging economies have become an opportune interest of practitioners...... more
This book presents multidisciplinary perspectives on opportunities and best practices necessary for ... more
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to... more
Part 1. DIGITAL INNOVATION AND VALUE CREATION.- Chapter 1. E-commerce and Globalization: A Bibliomet... more
The first of this two-volume work brings to the fore marketing communication theories and concepts t... more
