This textbook explores how technological developments and emerging technologies impact on, and engag... more

This textbook explores how technological developments and emerging technologies impact on, and engag... more

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisat... more

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system... more

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system... more

This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can be ... more

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisati... more

An engaging, introductory textbook designed to help students develop an understanding of the basic p... more

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizati... more