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    Global Marketing Strategy: An Executive Digest

    Global Marketing Strategy: An Executive Digest

    • 優惠價: 3899

    obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email...... more

    Global Marketing Strategy: An Executive Digest

    Global Marketing Strategy: An Executive Digest

    • 優惠價: 5999

    obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email...... more

    Global Marketing Strategy: An Executive Digest

    Global Marketing Strategy: An Executive Digest

    • 優惠價: 3299

    This book has been written for experienced managers and students in postgraduate programs, such as M... more

    International Marketing in the Fast Changing World

    International Marketing in the Fast Changing World

    • 優惠價: 6650

    Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fas... more

    The New Role of Regional Management

    The New Role of Regional Management

    • 優惠價: 6599

    Regional management has taken on a new role and is becoming more important. This book explores the c... more

    The Routledge Companion to Strategic Marketing

    The Routledge Companion to Strategic Marketing

    • 優惠價: 2419

    The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch...... more

    Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics

    Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics

    • 優惠價: 9599

    This book examines topical issues in global corporate social responsibility (CSR) from both scholarl... more

    Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics

    Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics

    • 優惠價: 10199

    This book examines topical issues in global corporate social responsibility (CSR) from both scholarl... more

    The MBA Compass: Finding Your True North in the Maze of MBA Programs

    The MBA Compass: Finding Your True North in the Maze of MBA Programs

    • 優惠價: 1140

    Looking to pursue an MBA? The journey can be daunting, but fear not - this book is here to guide you... more

    Global Marketing Strategy: An Executive Digest

    Global Marketing Strategy: An Executive Digest

    • 優惠價: 5399

    This book has been written for experienced managers and students in postgraduate programs, such as M... more

    The Market System, Structural Change and Efficient Economies: The International Trend Towards Indicative Targeting

    The Market System, Structural Change and Efficient Economies: The International Trend Towards Indicative Targeting

    • 優惠價: 3177

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