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Global Marketing Strategy: An Executive Digest
obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email...... more |
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Global Marketing Strategy: An Executive Digest
obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email...... more |
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Global Marketing Strategy: An Executive Digest
This book has been written for experienced managers and students in postgraduate programs, such as M... more |
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International Marketing in the Fast Changing World
Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fas... more |
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The New Role of Regional Management
Regional management has taken on a new role and is becoming more important. This book explores the c... more |
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The Routledge Companion to Strategic Marketing
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch...... more |
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Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics
This book examines topical issues in global corporate social responsibility (CSR) from both scholarl... more |
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Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics
This book examines topical issues in global corporate social responsibility (CSR) from both scholarl... more |
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The MBA Compass: Finding Your True North in the Maze of MBA Programs
Looking to pursue an MBA? The journey can be daunting, but fear not - this book is here to guide you... more |
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Global Marketing Strategy: An Executive Digest
This book has been written for experienced managers and students in postgraduate programs, such as M... more |
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The Market System, Structural Change and Efficient Economies: The International Trend Towards Indicative Targeting
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