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Effective CRM Using Predictive Analytics
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book br... more |
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Entertainment Computing: 14th International Conference, Icec 2015
This book constitutes the refereed proceedings of the 14th International Conference on Entertainment... more |
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Data Mining Techniques in Crm: Inside Customer Segmentation
This is an applied handbook for the application of data mining techniques in the CRM framework. It c... more |
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Shared Encounters
Sharing Experience.- Shared Encounters.- Ubiquitous Media for Collocated Interaction.- History-Enric... more |
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Social Interactive Television: Immersive Shared Experiences and Perspectives
Television, since its invention, has been considered to be a social link between people. Continually... more |
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Interactive Digital Television: Technologies and Applications
Presents the developments in the domain of interactive digital television covering both technical an... more |
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Interactive Tv: a Shared Experience: 5th European Conference, EuroITV 2007, Amsterdam, the Netherlands, May 24-25, 2007, Proceed
This book constitutes the refereed proceedings of the 5th European Conference on Interactive Televis... more |
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Virtual Television Channels: Conceptual Model, User Interface Design and Affective Usability Evaluation
This doctoral dissertation investigates user interface (UI) design, implementation and evaluation fo... more |
