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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
This textbook describes and explains the fundamentals of applying empirical methods for theory build... more |
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Advances in Advertising Research IX: Power to Consumers
Publication in the field of economic sciences Persuading the consumer with new advertising formats E... more |
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Advances in Advertising Research VIII: Challenges in an Age of Dis-engagement
This book addresses challenges in research and management pertaining to the media, contents, and aud... more |
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Advances in Advertising Research: Bridging the Gap Between Advertising Academia and Practice
Focusing on a range of advertising formats, this book provides international state-of-the-art resear... more |
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The Digital, the Classic, the Subtle, and the Alternative
This book provides insights into the inspiring and multifaceted field of advertising research, which... more |
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Advances in Advertising Research: Current Insights and Future Trends
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volum... more |
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Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections
Building on the seminal work of David Teece, Kathleen Eisenhardt, Jeffrey Martin, and others, this v... more |
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Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections
Building on the seminal work of David Teece, Kathleen Eisenhardt, Jeffrey Martin, and others, this v... more |
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Advances in Advertising Research IX: Power to Consumers
Publication in the field of economic sciences Persuading the consumer with new advertising formats E... more |
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Advances in Advertising Research (Vol. VII): Bridging the Gap Between Advertising Academia and Practice
Focusing on a range of advertising formats, this book provides international state-of-the-art resear... more |
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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement
This book addresses challenges in research and management pertaining to the media, contents, and aud... more |
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Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative
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Advances in Advertising Research (Vol. III): Current Insights and Future Trends
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volum... more |
