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Consumers, Society and Marketing: A Sustainability Perspective
Environment and social responsibility are paramount for any modern business strategy, and the field ... more |
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Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value
Presents comprehensive case studies from general management to finance and branding in Shari’ah comp... more |
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Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices
There is an increasing interest in emerging markets because of the higher economic growth rates comp... more |