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Making Innovation Last: Sustainable Strategies for Long Term Growth
Making Innovation Last considers the long term success of a firm. Authored by a trio of top internat... more |
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Making Innovation Last: Sustainable Strategies for Long Term Growth
Making Innovation Las t considers the long term success of a firm. Authored by a trio of top interna... more |
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Statistical Analysis of Management Data
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Market Response and Marketing Mix Models: Trends and Research Opportunities
Market Response and Marketing Mix Models takes a forward-looking perspective identifying research op... more |
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Statistical Analysis of Management Data
Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistica... more |
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The Insead-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses
Gatignon and John Kimberly, have collaborated to edit a non-partisan and comprehensive book that looks beyond the broad issues...... more |
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Statistical Analysis of Management Data
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Statistical Analysis of Management Data
Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistica... more |
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New Product and Services Development
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Statistical Analysis of Management Data
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Markstrat3: The Strategic Marketing Simulation
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