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    Social Media Analytics and Its Applications in Marketing

    Social Media Analytics and Its Applications in Marketing

    • 優惠價: 3850

    Social Media Analytics and Its Applications in Marketing focuses on the intersection of three closel... more

    Studying Healthcare from a Marketing Perspective

    Studying Healthcare from a Marketing Perspective

    • 優惠價: 3575

    Studying Healthcare from a Marketing Perspective is forward-looking and reflects on issues where mar... more

    The Graffiti Heartist: Follow Your Heart

    The Graffiti Heartist: Follow Your Heart

    • 優惠價: 1099
    The Graffiti Heartist: Follow Your Heart

    The Graffiti Heartist: Follow Your Heart

    • 優惠價: 824
    A Chronology of Health Care Marketing Research

    A Chronology of Health Care Marketing Research

    • 優惠價: 5445

    A Chronology of Health Care Marketing Research is intended to begin to understand marketing issues i... more

    Marketing Research: Methodological Foundations, 12th edition

    Marketing Research: Methodological Foundations, 12th edition

    • 優惠價: 2527

    , 12th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill is recognized as the perennial authority and it continues...... more

    Marketing Models: Multivariate Statistics and Marketing Analytics, 4e

    Marketing Models: Multivariate Statistics and Marketing Analytics, 4e

    • 優惠價: 1372
    Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

    Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

    • 優惠價: 4125

    Reviews topics that are essential complementary analytics that enable behavioral marketing researche... more

    Mediation Analysis

    Mediation Analysis

    • 優惠價: 2520

    indirect or both. Author Dawn Iacobucci offers thorough coverage of introductory and advanced material as well as conceptual...... more

    Kellogg on Integrated Marketing

    Kellogg on Integrated Marketing

    • 優惠價: 2080

    "Kellogg on Integrated Marketing" verbindet zwei aktuelle Strömungen der Marketing Praxis miteinande... more

    Handbook of Services Marketing and Management

    Handbook of Services Marketing and Management

    • 優惠價: 5250
    Networks in Marketing

    Networks in Marketing

    • 優惠價: 4000
    Reflections of Eminent Marketing Scholars

    Reflections of Eminent Marketing Scholars

    • 優惠價: 5445

    Reflections of Eminent Marketing Scholars is a collection of essays solicited from eminent and pione... more

    Continuing to Broaden the Marketing Concept

    Continuing to Broaden the Marketing Concept

    • 優惠價: 4826

    Review of Marketing Research is a publication covering the important areas of marketing research wit... more

    Adv Ser Mar Man V 6

    Adv Ser Mar Man V 6

    • 優惠價: 5738

    Part of a series which offers an interdisciplinary approach to the research and practice in services... more

    Consumer Behavior

    Consumer Behavior

    • 優惠價: 7425

    In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining... more

    Marketing Management

    Marketing Management

    • 優惠價: 15057

    Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci’s MARKETING...... more

    Justice and Empathy: Toward a Constitutional Ideal

    Justice and Empathy: Toward a Constitutional Ideal

    • 優惠價: 4320

    An impassioned argument for the role of courts as a moral and social agent for change and protecting... more

    The Realty Game: Canadian Real Estate

    The Realty Game: Canadian Real Estate

    • 優惠價: 948
    The Realty Game: Canadian Real Estate

    The Realty Game: Canadian Real Estate

    • 優惠價: 1290
    Marketing Management + Mindtap Marketing, 1 Term - 6 Months Access Card

    Marketing Management + Mindtap Marketing, 1 Term - 6 Months Access Card

    • 優惠價: 9878
    Marketing Management

    Marketing Management

    • 優惠價: 5052
    Marketing Management

    Marketing Management

    • 優惠價: 11997

    , first-year MBA or EMBA student with the detailed material in Iacobucci s MARKETING MANAGEMENT, 5E. You are able to immediately...... more

    Marketing Models: Multivariate Statistics and Marketing Analytics, 3e

    Marketing Models: Multivariate Statistics and Marketing Analytics, 3e

    • 優惠價: 1372
    Analysis of Variance (ANOVA)

    Analysis of Variance (ANOVA)

    • 優惠價: 1097
    Marketing Research: Methodological Foundations

    Marketing Research: Methodological Foundations

    • 優惠價: 9764
    After the Paris Attacks: Responses in Canada, Europe, and Around the Globe

    After the Paris Attacks: Responses in Canada, Europe, and Around the Globe

    • 優惠價: 2660
    After the Paris Attacks: Responses in Canada, Europe, and Around the Globe

    After the Paris Attacks: Responses in Canada, Europe, and Around the Globe

    • 優惠價: 2757

    The violent attacks on journalists at Charlie Hebdo and shoppers in a Jewish supermarket in Paris in... more

    Marketing Research: Methodological Foundations

    Marketing Research: Methodological Foundations

    • 優惠價: 2200

    text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 11th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill is...... more

    Marketing Models: Multivariate Statistics and Marketing Analytics

    Marketing Models: Multivariate Statistics and Marketing Analytics

    • 優惠價: 1138
    Marketing Management

    Marketing Management

    • 優惠價: 7598
    Reconfigurable Radio Systems: Network Architectures and Standards

    Reconfigurable Radio Systems: Network Architectures and Standards

    • 優惠價: 7437
    Mm4

    Mm4

    • 優惠價: 5397

    Created through a student-tested, faculty-approved review process with students and faculty, MM4 i... more

    Marketing Models: Multivariate Statistics and Marketing Analytics

    Marketing Models: Multivariate Statistics and Marketing Analytics

    • 優惠價: 2430
    Marketing Research: Methodological Foundation(Original)

    Marketing Research: Methodological Foundation(Original)

    • 優惠價: 95 折, 1188

    1. Proven Questions to Guide your Learning Learning Objectives ensure students focus: Clear, focus... more

    MM3

    MM3

    • 優惠價: 3038
    MM

    MM

    • 優惠價: 3038
    Scrambled Signals: Canadian Content Policies in a World of Technological Abundance

    Scrambled Signals: Canadian Content Policies in a World of Technological Abundance

    • 優惠價: 456
    Marketing Research: Methodological Foundations

    Marketing Research: Methodological Foundations

    • 優惠價: 8016
    Mm

    Mm

    • 優惠價: 6838
    MM 2009 -2010

    MM 2009 -2010

    • 優惠價: 3038
    Agglomeration, Technology and Business Groups

    Agglomeration, Technology and Business Groups

    • 優惠價: 3040
    Taking Public Universities Seriously

    Taking Public Universities Seriously

    • 優惠價: 3750

    administrators, Frank Iacobucci and Carolyn Tuohy. Topics discussed include the rationale for funding public universities, the role...... more

    Marketing Research with Infortrac: Methodological Foundations

    Marketing Research with Infortrac: Methodological Foundations

    • 優惠價: 8130
    Consumers in Cyberspace

    Consumers in Cyberspace

    • 優惠價: 3537

    This special issue is on the timely topic of Consumers in Cyberspace. Due to its concentration in ... more

    The Law and Economics of Canadian Competition Policy

    The Law and Economics of Canadian Competition Policy

    • 優惠價: 3534
    Economic Shocks: Defining a Role for Government

    Economic Shocks: Defining a Role for Government

    • 優惠價: 589
    Journal of Consumer Psychology: Methodological and Statistical Concerns of the Experimental Behavioral Researcher

    Journal of Consumer Psychology: Methodological and Statistical Concerns of the Experimental Behavioral Researcher

    • 優惠價: 1520
    Kellogg on Marketing: The Kellogg Marketing Faculty Northwestern University

    Kellogg on Marketing: The Kellogg Marketing Faculty Northwestern University

    • 優惠價: 1406
    凱洛格管理學院整合行銷理論與實務

    凱洛格管理學院整合行銷理論與實務

    • 優惠價: 9 折, 360

    效的解決方法。 頂尖名師最新方法和策略,提升行銷任務的質與量。 作者簡介 唐恩.亞可布齊(Dawn Iacobucci) 曾任凱洛格行銷學院行銷學教授,目前擔任美國亞利桑納大學行銷系主任。她是本書的編者兼作者之一。 巴比.凱德(Bobby...... more

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