熱門搜尋
分類(單選) |
顯示所有篩選
|
---|---|
配送方式(可複選) | |
其他(可複選) |
搜尋結果共 50 筆, 頁數 1 / 1
呈現:
Social Media Analytics and Its Applications in Marketing
Social Media Analytics and Its Applications in Marketing focuses on the intersection of three closel... more |
|||
Studying Healthcare from a Marketing Perspective
Studying Healthcare from a Marketing Perspective is forward-looking and reflects on issues where mar... more |
|||
The Graffiti Heartist: Follow Your Heart
|
|||
The Graffiti Heartist: Follow Your Heart
|
|||
A Chronology of Health Care Marketing Research
A Chronology of Health Care Marketing Research is intended to begin to understand marketing issues i... more |
|||
Marketing Research: Methodological Foundations, 12th edition
, 12th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill is recognized as the perennial authority and it continues...... more |
|||
Marketing Models: Multivariate Statistics and Marketing Analytics, 4e
|
|||
Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis
Reviews topics that are essential complementary analytics that enable behavioral marketing researche... more |
|||
Mediation Analysis
indirect or both. Author Dawn Iacobucci offers thorough coverage of introductory and advanced material as well as conceptual...... more |
|||
Kellogg on Integrated Marketing
"Kellogg on Integrated Marketing" verbindet zwei aktuelle Strömungen der Marketing Praxis miteinande... more |
|||
Handbook of Services Marketing and Management
|
|||
Networks in Marketing
|
|||
Reflections of Eminent Marketing Scholars
Reflections of Eminent Marketing Scholars is a collection of essays solicited from eminent and pione... more |
|||
Continuing to Broaden the Marketing Concept
Review of Marketing Research is a publication covering the important areas of marketing research wit... more |
|||
Adv Ser Mar Man V 6
Part of a series which offers an interdisciplinary approach to the research and practice in services... more |
|||
Consumer Behavior
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining... more |
|||
Marketing Management
Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci’s MARKETING...... more |
|||
Justice and Empathy: Toward a Constitutional Ideal
An impassioned argument for the role of courts as a moral and social agent for change and protecting... more |
|||
The Realty Game: Canadian Real Estate
|
|||
The Realty Game: Canadian Real Estate
|
|||
Marketing Management + Mindtap Marketing, 1 Term - 6 Months Access Card
|
|||
Marketing Management
|
|||
Marketing Management
, first-year MBA or EMBA student with the detailed material in Iacobucci s MARKETING MANAGEMENT, 5E. You are able to immediately...... more |
|||
Marketing Models: Multivariate Statistics and Marketing Analytics, 3e
|
|||
Analysis of Variance (ANOVA)
|
|||
Marketing Research: Methodological Foundations
|
|||
After the Paris Attacks: Responses in Canada, Europe, and Around the Globe
|
|||
After the Paris Attacks: Responses in Canada, Europe, and Around the Globe
The violent attacks on journalists at Charlie Hebdo and shoppers in a Jewish supermarket in Paris in... more |
|||
Marketing Research: Methodological Foundations
text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 11th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill is...... more |
|||
Marketing Models: Multivariate Statistics and Marketing Analytics
|
|||
Marketing Management
|
|||
Reconfigurable Radio Systems: Network Architectures and Standards
|
|||
Mm4
Created through a student-tested, faculty-approved review process with students and faculty, MM4 i... more |
|||
Marketing Models: Multivariate Statistics and Marketing Analytics
|
|||
Marketing Research: Methodological Foundation(Original)
1. Proven Questions to Guide your Learning Learning Objectives ensure students focus: Clear, focus... more |
|||
MM3
|
|||
MM
|
|||
Scrambled Signals: Canadian Content Policies in a World of Technological Abundance
|
|||
Marketing Research: Methodological Foundations
|
|||
Mm
|
|||
MM 2009 -2010
|
|||
Agglomeration, Technology and Business Groups
|
|||
Taking Public Universities Seriously
administrators, Frank Iacobucci and Carolyn Tuohy. Topics discussed include the rationale for funding public universities, the role...... more |
|||
Marketing Research with Infortrac: Methodological Foundations
|
|||
Consumers in Cyberspace
This special issue is on the timely topic of Consumers in Cyberspace. Due to its concentration in ... more |
|||
The Law and Economics of Canadian Competition Policy
|
|||
Economic Shocks: Defining a Role for Government
|
|||
Journal of Consumer Psychology: Methodological and Statistical Concerns of the Experimental Behavioral Researcher
|
|||
Kellogg on Marketing: The Kellogg Marketing Faculty Northwestern University
|
|||
凱洛格管理學院整合行銷理論與實務
效的解決方法。 頂尖名師最新方法和策略,提升行銷任務的質與量。 作者簡介 唐恩.亞可布齊(Dawn Iacobucci) 曾任凱洛格行銷學院行銷學教授,目前擔任美國亞利桑納大學行銷系主任。她是本書的編者兼作者之一。 巴比.凱德(Bobby...... more |