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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat th... more |
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Time to Lead: Lessons for Today’’s Leaders from Bold Decisions That Changed History
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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat th... more |
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Global Brand Strategy: World-Wise Marketing in the Age of Branding
? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has...... more |
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Brand Breakout: How Emerging Market Brands Will Go Global
Written by the world s leading thinkers on brand strategy, this book looks at what Asian and emergin... more |
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Private Label Strategy: How to Meet the Store Brand Challenge
Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private...... more |
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Brand Breakout: How Emerging Market Brands Will Go Global
Written by the world s leading thinkers on brand strategy, this book looks at what Asian and emergin... more |
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Global Brand Strategy: World-Wise Marketing in the Age of Branding
? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has...... more |
||
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Brand Breakout: How Emerging Market Brands Will Go Global
Written by the world s leading thinkers on brand strategy, this book looks at what Asian and emergin... more |
