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In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - ... more
Tips and strategies to fill executive-level positions Recruiting for high-end executives requires a ... more
Customer Loyalty Isn t Enough--Grow Your Share of Wallet The Wallet Allocation Rule is a revolutiona... more
Discover approaches to make customer relationship marketing more effective Profit Maximization Throu... more
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value... more
essential. Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the...... more