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This book provides simple explanations of advertising media sources and calculations along with real... more
Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number...... more
The planning and placement of advertising media is a multibillion dollar business that critically im... more
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely... more
Suitable for college level classrooms, this text takes a critical look at the economic, political, s... more