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Understanding Interactive Network Branding in Sme Firms
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics... more |
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Ethics and Integrity in Health and Life Sciences Research
This important volume covers ethics and integrity in health and life sciences research. It addresses... more |
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Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
This book presents an in-depth exploration of contemporary business-to-business branding practices. ... more |
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Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions
Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressu... more |
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Individuals in B2B Marketing: Sensemaking and Action in Context
The business world consists of interlinked entities, which require acting cooperatively in order to ... more |
