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Influencers and Creators: Business, Culture and Practice
Influencers and content creators have profoundly impacted business and culture. This textbook combin... more |
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Influencers and Creators: Business, Culture and Practice
Influencers and content creators have profoundly impacted business and culture. This textbook combin... more |
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Netnography: The Essential Guide to Qualitative Social Media Research
Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with...... more |
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Netnography: The Essential Guide to Qualitative Social Media Research
Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with...... more |
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Consumer Tribes
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exerc... more |
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Qualitative Consumer & Marketing Research
Written for students, scholars, and marketing research practitioners by three qualitative marketing ... more |
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Consumer Tribes
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Netnography Unlimited
Netnography has become an essential tool for qualitative research in the dynamic, complex, and confl... more |
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Netnography Unlimited
Netnography has become an essential tool for qualitative research in the dynamic, complex, and confl... more |
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Netnography: Redefined
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural rese... more |
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Netnography: Redefined
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural rese... more |
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Qualitative Consumer & Marketing Research
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Netnography: Doing Ethnographic Research Online
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Netnography: Doing Ethnographic Research Online
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