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【牛津通識課07】行銷：商業世界的成功策略 (電子書)
什麼是行銷? 除了廣告、折扣促銷，還有哪些行銷策略? 行銷怎樣回應顧客需求、回報企業市場訊息? 數位行銷有多重要?為何當今不能忽視? 從國內到國際、線下結合線上，如何應對不斷變化的行銷本質? 打開牛津... more |
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【牛津通識課07】行銷：商業世界的成功策略
什麼是行銷? 除了廣告、折扣促銷，還有哪些行銷策略? 行銷怎樣回應顧客需求、回報企業市場訊息? 數位行銷有多重要?為何當今不能忽視? 從國內到國際、線下結合線上，如何應對不斷變化的行銷本質? 打開牛津... more |
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Sales Management: A Research Overview
Sales are the lifeblood of the business world and therefore an area of fundamental importance for sc... more |
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Marketing: A Very Short Introduction
overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how...... more |
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Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges
The main aim of this book is to consider how the sales function informs business strategy. Although ... more |
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Creating Effective Sales and Marketing Relationships
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The Oxford Handbook of Strategic Sales and Sales Management
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading aca... more |
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Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges
The main aim of this book is to consider how the sales function informs business strategy. Although ... more |
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The Oxford Handbook of Strategic Sales and Sales Management
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading aca... more |
