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Sports Marketing: A Strategic Perspective
Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging int... more |
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Sports Marketing: A Strategic Perspective
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Measurement Errors in Surveys
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Survey Methods in Multinational, Multiregional, and Multicultural Contexts
A unique collaboration featuring the latest methodologies and research on multi- and cross-national ... more |
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Introduction to Survey Quality
Peruse the history of survey research and the essential conceptsfor data quality. With an emphasis o... more |
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Telephone Survey Methodology
- Thema des Buches sind methodische Ansätze für telefonische Umfragen - geschrieben von internationa... more |
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Survey Measurement and Process Quality
Der fünfte Band der Monographiereihe auf der Grundlage von Konferenzen, die mit Mitteln der American... more |
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Big Data and Survey Research
Offers a clear view of the utility and place for survey data within the broader Big Data ecosystem T... more |
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Sports Marketing: A Strategic Perspective
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the mos... more |
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Sports Marketing: A Strategic Perspective
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the mos... more |