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Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer beh... more |
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Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer beh... more |
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Beyond Ethical Consumption: Religious-like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence,
This book examines what happens when consumption - originally based on ethical issues - becomes a so... more |
