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International Business: The New Realities, 5th Edition caters to a post-millennial student audience,... more
Written by leading scholars, this new third edition provides readers with a comprehensive and author... more
business levels. It also provides a holistic understanding of the impact of a major and turbulent policy shift on Asia’s two...... more
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensiv... more
If you find that the domestic market is saturated, exporting is a very important strategic initiativ... more
This practical guide leads you through all the issues you will face in developing new marketing oppo... more
Features essays in marketing and international business. This book illustrates how individual resear... more
This volume is devoted to those areas that can advance our understanding of international business. ... more
Advances in International Marketing has made unique contributions to the field of international mark... more
Presents examples of a range of marketing research that is being carried out by marketing academics ... more
As the first international convention focused on stimulating trade through policy actions, the Inter... more
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several v... more
For courses in Business. International Business: A Millennial Approach International Business: The N... more
s MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use...... more
A concise but thorough review of essential concepts and techniques. The Cavusgil/Knight/Riesenberger author team’s new...... more