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搜尋結果共 9 筆, 頁數 1 / 1
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Artificial Intelligence for Marketing Management
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance ... more |
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Luxury Marketing, Sustainability and Technology: The Future of Luxury Management
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and re... more |
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Relationship Marketing in Franchising and Retailing
This book offers an accessible and comprehensive introduction to relationship marketing in franchisi... more |
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Artificial Intelligence for Marketing Management
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance ... more |
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COVID-19, Technology and Marketing: Moving Forward and the New Normal
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new norm... more |
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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age
Relationship marketing builds and maintains long-term relationships with customers through value cre... more |
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Covid-19, Technology and Marketing: Moving Forward and the New Normal
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new norm... more |
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Developing Digital Marketing: Relationship Perspectives
Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the ro... more |
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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age
Relationship marketing builds and maintains long-term relationships with customers through value cre... more |