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搜尋結果共 37 筆, 頁數 1 / 1
呈現:
Marketing Management: Past, Present and Future
Chapter 1: An Overview of Marketing.- Chapter 2: Marketing Planning.- Chapter 3: Understanding the M... more |
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Cross-Functional Knowledge Management: The International Landscape
Diverse kinds of knowledge are vital for each organization that would successfully compete today in ... more |
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Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications
This book explores how contemporary organisations are abandoning conventional tactics in order to su... more |
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Business Models for Strategic Innovation: Cross-Functional Perspectives
This book extends our understanding of how different cross- functional business and management disci... more |
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Business Advancement Through Technology Volume I: Markets and Marketing in Transition
This two-volume edited collection explores the impact of technology on business advancement. Technol... more |
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Business Advancement Through Technology Volume II: The Changing Landscape of Industry and Employment
This two-volume edited collection explores the impact of technology on business advancement. Technol... more |
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Business for Sustainability, Volume II: Contextual Evolution and Elucidation
This two-volume edited work explores how businesses shape, and are shaped by, sustainability forces ... more |
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Technology, Business and Sustainable Development: Advances for People, Planet and Profit
Triple bottom line (TBL or 3BL) was coined as a wide and inspiring approach for businesses aimed at ... more |
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Business Under Crisis Volume I: Contextual Transformations
This book examines businesses under crisis conditions through a composition of contextual accounts. ... more |
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Business Under Crisis, Volume III: Avenues for Innovation, Entrepreneurship and Sustainability
From recurring episodes of great depression, oil crises, political crises, wars, debt crises, to the... more |
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Business Model Innovation: New Frontiers and Perspectives
There has been growing interest on business models among academics and practitioners in recent years... more |
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Business Advancement Through Technology Volume I: Markets and Marketing in Transition
This two-volume edited collection explores the impact of technology on business advancement. Technol... more |
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Business Advancement Through Technology Volume II: The Changing Landscape of Industry and Employment
This two-volume edited collection explores the impact of technology on business advancement. Technol... more |
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Business Under Crisis, Volume II: Organisational Adaptations
Crises present significant challenges for organizations. But, while critical events are inevitable, ... more |
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Business Under Crisis Volume I: Contextual Transformations
This book examines businesses under crisis conditions through a composition of contextual accounts. ... more |
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Business Under Crisis, Volume III: Avenues for Innovation, Entrepreneurship and Sustainability
From recurring episodes of great depression, oil crises, political crises, wars, debt crises, to the... more |
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Business Under Crisis, Volume II: Organisational Adaptations
Crises present significant challenges for organizations. But, while critical events are inevitable, ... more |
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The Changing Role of SMEs in Global Business: Volume I: Paradigms of Opportunities and Challenges
SMEs are significant job creators and drivers of innovation and competition in most economic sectors... more |
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Stakeholder Engagement and Sustainability
This cross-disciplinary business book develops insight into the management of businesses operating i... more |
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Business Model Innovation: New Frontiers and Perspectives
There has been growing interest on business models among academics and practitioners in recent years... more |
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Cross-Functional Knowledge Management: The International Landscape
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The Changing Role of Smes in Global Business: Volume II: Contextual Evolution Across Markets, Disciplines and Sectors
SMEs are significant job creators and drivers of innovation and competition in most economic sectors... more |
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The Changing Role of Smes in Global Business: Volume I: Paradigms of Opportunities and Challenges
SMEs are significant job creators and drivers of innovation and competition in most economic sectors... more |
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The Synergy of Business Theory and Practice: Advancing the Practical Application of Scholarly Research
The lack of congruence between theory and practice in business remains a widely discussed topic. Thi... more |
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Business Models for Strategic Innovation: Cross-Functional Perspectives
This book extends our understanding of how different cross- functional business and management disci... more |
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The Cross-Disciplinary Perspectives of Management: Challenges and Opportunities
This book provides cross-disciplinary management research that integrates theories, concepts, and pe... more |
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Stakeholder Engagement and Sustainability
This cross-disciplinary business book develops insight into the management of businesses operating i... more |
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The Synergy of Business Theory and Practice: Advancing the Practical Application of Scholarly Research
The lack of congruence between theory and practice in business remains a widely discussed topic. Thi... more |
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Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications
This book explores how contemporary organisations are abandoning conventional tactics in order to su... more |
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Measuring Marketing and Brand Communications Performance: A Developing European Country Perspective
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Management Innovation and Entrepreneurship: A Global Perspective
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Innovative Management Perspectives on Confronting Contemporary Challenges
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Innovative Business Practices: Prevailing a Turbulent Era
This second decade of the millennium finds the world changing at a once unimaginable pace. Businesse... more |
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The Palgrave Handbook of Consumerism Issues in the Apparel Industry
This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fash... more |
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Agribusiness Innovation and Contextual Evolution, Volume II: Technological, Societal and Channel Advancements
Agriculture is the oldest and most traditional of economic sectors, and its business has seen major ... more |
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Business for Sustainability, Volume I: Strategic Avenues and Managerial Approaches
Part of a two-volume work, this book explores how businesses shape, and are shaped by, sustainabilit... more |
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The Changing Role of SMEs in Global Business: Volume II: Contextual Evolution Across Markets, Disciplines and Sectors
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