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Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative
This volume is a compilation of research presented at the 19th International Conference in Advertisi... more |
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Advances in Advertising Research (Vol. XI): Designing and Communicating Experience
This book provides insights into the inspiring and multifaceted field of advertising research, which... more |
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Advances in Advertising Research (Vol. XI): Designing and Communicating Experience
This book provides insights into the inspiring and multifaceted field of advertising research, which... more |
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Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication Between Immediacy and Sustainability
This volume is a compilation of research presented at the 21st International Conference in Advertisi... more |
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Advances in Advertising Research XIII: Frontiers of Advertising: Re-Considering Its Shapes and Forms
This book provides insights into modern advertising’s evolving landscape, revealing how digital inno... more |
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Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative
This volume is a compilation of research presented at the 19th International Conference in Advertisi... more |
