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搜尋結果共 75 筆, 頁數 2 / 2
呈現:
品牌組合戰略
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Marketing Research: with SPSS Version 13.0
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Marketing Research
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Building the Brand-Driven Business
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation s... more |
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Essentials of Marketing Research
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Marketing Research
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Advertising Management
年代:1996。版次:5。... more |
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Bereavement Ministry Program: A Comprehensive Guide for Churches
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Television Western Players of the Fifties: A Biographical Encyclopedia of All Regular Cast Members in Western Series, 1949-1959
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Construir Marcas Poderosas
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A Woman’s Odyssey: Journals, 1976-1992
Guatemala to traveling with Bill and Hillary Clinton on the pre-election Texas bus trip, Aaker s world is real and deeply honest...... more |
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Brand Equity & Advertising: Advertising’s Role in Building Strong Brands
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Consumerism: The Search for Customer Interest
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蜻蜓效應:最新社群行銷致勝策略
,他們如何運用社群媒體工具創造有利的改變。 ★精采收錄:歐巴馬網路選戰布局策略;星巴克、可口可樂、Nike留住顧客的故事;非營利組織說故事的力量;臉書、推特與YouTube吸「睛」秘技 作者簡介 珍妮佛.艾克Aaker_...... more |
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品牌領導
因應品牌管理所面臨的挑戰。 作者: 大衛.艾克(David A. Aaker),先知品牌策略公司的副董事長,以及加州大學柏克萊(Berkeley)分校哈斯商學院(Haas School of Business)的行銷學名譽教授。在他的十一...... more |