博客來-作者-Aaker

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		Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life 外文書 , Jennifer Aaker Naomi Bagdonas , Random House , 出版日期: 2020-10-06 優惠價: 73 折, 527 元 . Jennifer Aaker and Naomi Bagdonas teach the popular Humor: Serious Business course at Stanford s Graduate School of Business...... more	放入購物車下次再買
		Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life* 外文書 , Aaker Bagdonas Jennifer Naomi , Ingram , 出版日期: 2021-02-02 優惠價: 73 折, 776 元 performing when the stakes are high. That’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious...... more	放入購物車下次再買
		Strategic Market Management (Global Perspectives) 中文書 , Aaker , 華泰文化 , 出版日期: 2010-05-19 優惠價: 95 折, 1045 元 The book is a European adaptation of our current US book: Strategic Market Management, 9E by David Aaker. Motivated...... more	放入購物車下次再買
		Aaker on Branding: 20 Principles That Drive Success 外文書 , Aaker David , Ingram , 出版日期: 2014-07-15 優惠價: 73 折, 497 元 "Aaker on Branding" provides the principles of branding you need to know to create and manage strong brands. The...... more	放入購物車下次再買
		The Future of Purpose-Driven Branding: Signature Programs That Impact Society, Inspire, and Enhance a Business 外文書 , Aaker David , Ingram , 出版日期: 2022-10-04 優惠價: 682 元 The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create sig... more	放入購物車下次再買
		Brand Relevance: Making Competitors Irrelevant 外文書 , Aaker David A. , Ingram , 出版日期: 2011-01-25 優惠價: 1252 元 Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This...... more	放入購物車下次再買
		InterestingExperiences: Stories from the Seasons of my Life 外文書 , Aaker Jerry , Ingram , 出版日期: 2023-06-07 優惠價: 1003 元 Jerry and Judy Aaker have had an interesting journey through life. In this book Jerry tells stories of his childhood...... more	放入購物車下次再買
		Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires 外文書 , Aaker David , Ingram , 出版日期: 2018-03-06 優惠價: 73 折, 470 元 Creating Signature Stories applies the power of storytelling-a key to any digital program-to strateg... more	放入購物車下次再買
		The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change 外文書 , Aaker Andy/ Adler Carlye (CON)/ Heath Chip (FRW)/ Ariely Dan (AFT) Jennifer/ Smith , Ingram , 出版日期: 2010-09-28 優惠價: 986 元 Proven strategies for harnessing the power of social media to drive social change Many books teach t... more	放入購物車下次再買
		Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age 外文書 , Aaker David , Ingram , 出版日期: 2020-04-07 優惠價: 682 元 Owning Game-Changing Subcategories is about creating organizational growth in the digital age by cre... more	放入購物車下次再買
		Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity 外文書 , Aaker David A. , Ingram , 出版日期: 2020-03-24 優惠價: 1140 元 , David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and...... more	放入購物車下次再買
		Television Western Players, 1960–1975: A Biographical Dictionary 外文書 , Aaker Everett , Ingram , 出版日期: 2017-07-11 優惠價: 2997 元 This biographical encyclopedia covers every actor and actress who had a regular role in a Western se... more	放入購物車下次再買
		Aaker on Branding: 20 Principles That Drive Success 外文書 , Aaker David , Ingram , 出版日期: 2014-07-15 優惠價: 1518 元 Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts...... more	放入購物車下次再買
		George Raft: The Films 外文書 , Aaker Everett , Ingram , 出版日期: 2013-05-31 優惠價: 2100 元 In the early 1930s, George Raft, an actor and dancer from New York City’s Hell’s Kitchen, gained a n... more	放入購物車下次再買
		A Spirituality of Service: Reflections on a Life-Long Journey of Faith and Work Among the World’’s Poor 外文書 , Aaker Jerry , Ingram , 出版日期: 2012-07-13 優惠價: 1197 元	放入購物車下次再買
		Brand Leadership: Building Assets in an Information Economy 外文書 , Aaker David A./ Joachimsthaler Erich , Ingram , 出版日期: 2009-04-27 優惠價: 1078 元 A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the...... more	放入購物車下次再買
		Television Western Players of the Fifties: A Biographical Encyclopedia of All Regular Cast Members In Western Series, 1949-1959 外文書 , Aaker Everett , Ingram , 出版日期: 2007-05-01 優惠價: 2498 元 Modeled after the Mack V. Wright 1920 film version, the 1949 western television series The Lone Rang... more	放入購物車下次再買
		From Fargo to the World of Brands: My Story So Far 外文書 , Aaker David A. , Ingram , 出版日期: 2005-11-15 優惠價: 1118 元 David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles...... more	放入購物車下次再買
		From Fargo to the World of Brands: My Story So Far 外文書 , Aaker David A. , Ingram , 出版日期: 2005-11-15 優惠價: 1783 元 David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles...... more	放入購物車下次再買
		Brand Asset Management: Driving Profitable Growth Through Your Brands 外文書 , David A. (FRW) Davis Scott M./ Aaker , Ingram , 出版日期: 2002-09-27 優惠價: 758 元 Preis, Qualität, Verfügbarkeit und Service - dies alles sind Aspekte Ihres Unternehmens, die die Kon... more	放入購物車下次再買
		Developing Business Strategies 外文書 , Aaker David A. , Ingram , 出版日期: 2001-08-27 優惠價: 2584 元 Analysemethoden (zu Kunden, Konkurrenten und Marktsituation) wissen müssen. Autor David Aaker erläutert sehr ausführlich, wie man die...... more	放入購物車下次再買
		Consumerism: Search for the Consumer Interest 外文書 , Aaker David A. (EDT) , Ingram , 出版日期: 1982-02-19 優惠價: 1013 元 The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigo... more	放入購物車下次再買
		幽默：面對人生與工作，你最需要的軟實力中文書 , 娜歐米・拜格多納斯珍妮佛・艾克洪慧芳 , 星出版 , 出版日期: 2023-11-01 優惠價: 79 折, 355 元《華爾街日報》、《洛杉磯時報》、《今日美國報》暢銷書史丹佛大學商學院人氣爆棚課程正統課綱上不會教、現實世界關鍵時刻極度需要的軟實力幽默是正經事也是史丹佛卓越教學獎得主及年度MBA教授的... more	放入購物車下次再買試閱
		30年心血，品牌之父艾克終於說出的品牌王道：微軟、可口可樂、麥當勞、三星、P&G，全球行銷長都在讀的20終極法則中文書 , 大衛．艾克陳倩 , 原點 , 出版日期: 2016-02-01 優惠價: 9 折, 288 元傳奇行銷大師科特勒、各大跨國行銷長，齊聲讚揚!! 21世紀行銷學巨擘、現代品牌之父、柏克萊商學院名譽教授大衛.艾克 30年心血，精練20不敗法則與10大挑戰，傾囊相授! ●集結畢生鑽研精華︱艾克品... more	可訂購時通知我試閱
		Building Strong Brands 外文書 , Aaker David A. , Ingram , 出版日期: 1995-12-12 優惠價: 1140 元 In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice...... more	可訂購時通知我
		Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity 外文書 , Aaker David A. , Free Pr , 出版日期: 2004-04-01 優惠價: 1140 元	可訂購時通知我試閱
		Brand Leadership 中文書 , Aaker , 華泰文化 , 出版日期: 2000-09-10 優惠價: 95 折, 1425 元年代：2000。版次：1。... more	可訂購時通知我
		Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires 外文書 , Aaker David , Ingram , 出版日期: 2022-05-01 優惠價: 606 元 Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to...... more	可訂購時通知我
		Marketing Research 外文書 , Aaker David A. Kumar Leone Robert P. V. , Ingram , 出版日期: 2018-11-13 優惠價: 11580 元	可訂購時通知我
		Strategic Market Management 外文書 , Aaker Christine David A. Moorman , Ingram , 出版日期: 2017-09-18 優惠價: 7590 元	可訂購時通知我
		Three Threats to Brand Relevance: Strategies That Work 外文書 , Aaker David A. , Jossey-Bass Inc Pub , 出版日期: 2017-05-18 優惠價: 152 元	可訂購時通知我
		Marketing Research 外文書 , Aaker David A./ Kumar George S. Robert P./ Day V./ Leone , John Wiley & Sons Inc , 出版日期: 2017-02-28 優惠價: 6300 元	可訂購時通知我
		Brand Equity & Advertising: Advertising’’s Role in Building Strong Brands 外文書 , Aaker Alexander L. Biel David A. , Ingram , 出版日期: 2016-08-17 優惠價: 13200 元 The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on bra... more	可訂購時通知我
		Brand Relevance: Making Competitors Irrelevant 外文書 , Aaker David A./ Ashby Mark (NRT) , Ingram , 出版日期: 2016-03-22 優惠價: 380 元 Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This...... more	可訂購時通知我
		George S. Day 外文書 , Aaker David A. (EDT)/ Reibstein David J. (EDT)/ Tellis Gerard J. (EDT)/ Schoemaker Paul J. H. (EDT) , Ingram , 出版日期: 2016-03-16 優惠價: 64500 元 : David A. Aaker Volume 2: Competitive Markets: Structure and Behavior Edited by: Allan D. Shocker Volume 3: Strategic...... more	可訂購時通知我
		Spanning Silos: The New Cmo Imperative 外文書 , Aaker David , Ingram , 出版日期: 2015-08-18 優惠價: 380 元	可訂購時通知我
		Las marcas segun Aaker / Aaker On Branding: 20 Principios Para Conseguir El Exito 外文書 , Aaker David/ Del Blanco Roberto Alvarez , Ingram , 出版日期: 2015-01-31 優惠價: 834 元	可訂購時通知我
		The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change 外文書 , Aaker Andy (NRT) Andy/ Adler Carlye (CON)/ Heath Chip (FRW)/ Smith Jennifer/ Smith , Ingram , 出版日期: 2014-12-09 優惠價: 675 元 Here are proven strategies for harnessing the power of social media to drive social change. Many boo... more	可訂購時通知我
		Strategic Market Management 外文書 , Aaker David A. , John Wiley & Sons Inc , 出版日期: 2013-10-21 優惠價: 6205 元	可訂購時通知我
		Marketing Research 外文書 , Aaker David A./ Kumar George S. Robert/ Day V./ Leone , John Wiley & Sons Inc , 出版日期: 2012-10-09 優惠價: 11278 元	可訂購時通知我
		Studyguide for Marketing Research by Aaker, David A., ISBN 9780470317259 外文書 , Cram101 Textbook Reviews David a. Aaker , Ingram , 出版日期: 2012-01-19 優惠價: 2157 元	可訂購時通知我
		Encyclopedia of Early Television Crime Fighters: All Regular Cast Members in American Crime and Mystery Series, 1948-1959 外文書 , Aaker Everett , Ingram , 出版日期: 2011-10-12 優惠價: 3597 元 Any episode of a crime or mystery series involves some or all of the following: the perpetration of ... more	可訂購時通知我
		Marketing Research With Spss 14.0 外文書 , Aaker David A. , John Wiley & Sons Inc , 出版日期: 2010-08-30 優惠價: 6692 元	可訂購時通知我
		Strategic Market Management 外文書 , Aaker David A. , John Wiley & Sons Inc , 出版日期: 2009-12-30 優惠價: 5504 元	可訂購時通知我
		Marketing Research 外文書 , Aaker David A./ Kumar George S./ Leone Robert P. V./ Day , John Wiley & Sons Inc , 出版日期: 2009-12-21 優惠價: 9067 元	可訂購時通知我
		Essentials of Marketing Research 外文書 , Kumar/ Aaker/ Day , Ingram , 出版日期: 2009-10-30 優惠價: 1857 元 Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cra... more	可訂購時通知我
		Brand Leadership 外文書 , David A. Aaker Erich Joachimsthaler , Simon and Schuster UK Ltd. , 出版日期: 2009-10-01 優惠價: 456 元 advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field...... more	可訂購時通知我
		The Bereavement Ministry Program: A Comprehensive Guide for Churches 外文書 , David A. Jan/ Aaker Nelson , Ave Maria Pr , 出版日期: 2009-04-06 優惠價: 1898 元	可訂購時通知我
		Essentials of Marketing Research 外文書 , David A./ Day George S. Kumar V./ Aaker , John Wiley & Sons Inc , 出版日期: 2009-02-24 優惠價: 6205 元	可訂購時通知我
		Spanning Silos: the New CMO Imperitive; Library Edition 外文書 , Aaker David A./ Gigante Phil (NRT) , Ingram , 出版日期: 2008-11-25 優惠價: 4151 元 cannot achieve their goals. In this eminently practical audiobook, branding guru David A. Aaker tells CMOs what they must do...... more	可訂購時通知我
		Spanning Silos 外文書 , Aaker David A./ Gigante Phil (NRT) , Brilliance Audio , 出版日期: 2008-11-25 優惠價: 948 元	可訂購時通知我
		Spanning Silos: the new CMO imperative; Library Edition 外文書 , Aaker David A./ Gigante Phil (NRT) , Brilliance Audio Lib Edn , 出版日期: 2008-11-25 優惠價: 1492 元	可訂購時通知我
		Spanning Silos 外文書 , Aaker David A./ Gigante Phil (NRT) , Ingram , 出版日期: 2008-11-25 優惠價: 1138 元 cannot achieve their goals. In this eminently practical audiobook, branding guru David A. Aaker tells CMOs what they must do...... more	可訂購時通知我
		Spanning Silos: The New CMO Imperative 外文書 , Aaker David A. , Ingram , 出版日期: 2008-09-16 優惠價: 1138 元 which can threaten a company s survival. As David Aaker shows in Spanning Silos, the unfettered decentralization that...... more	可訂購時通知我
		Strategic Market Management 外文書 , Aaker David A. , John Wiley & Sons Inc , 出版日期: 2007-03-09 優惠價: 3941 元	可訂購時通知我
		Strategic Market Management 外文書 , Aaker David A. , Ingram , 出版日期: 2006-10-19 優惠價: 1598 元 Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cra... more	可訂購時通知我
		Strategic Market Management 外文書 , Aaker David A. , Ingram , 出版日期: 2006-10-19 優惠價: 1598 元 Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cra... more	可訂購時通知我
		Marketing Research 外文書 , Aaker David A./ Kumar George S. V./ Day , John Wiley & Sons Inc , 出版日期: 2006-10-02 優惠價: 6962 元	可訂購時通知我
		Encyclopedia of Early Television Crime Fighters: All Regular Cast Members in American Crime and Mystery Series, 1948-1959 外文書 , Aaker Everett , McFarland & Co Inc Pub , 出版日期: 2006-08-31 優惠價: 2850 元	可訂購時通知我
		Essentials of Marketing Research + Spss 13.0 外文書 , David A./ Day George S. Kumar V./ Aaker , John Wiley & Sons Inc , 出版日期: 2005-06-02 優惠價: 4803 元	可訂購時通知我

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