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Recall, Recognition, and the Measurement of Memory for Print Advertisements
This work has been selected by scholars as being culturally important, and is part of the knowledge ... more |
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
This work has been selected by scholars as being culturally important, and is part of the knowledge ... more |
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Advanced Methods of Marketing Research
Advanced Marketing Research is a companion volume to Richard Bagozzi’s Principles of Marketing Research. It is intended...... more |
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The Social Psychology of Consumer Behaviour
How do consumers process information? How do they make choices and decisions? How are decisions tran... more |