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Experiential Marketing: Case Studies in Customer Experience
Experiential marketing has become an indispensable tool for all types of businesses across multiple ... more |
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Experiential Marketing: Case Studies in Customer Experience
Experiential marketing has become an indispensable tool for all types of businesses across multiple ... more |
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Digital Luxury: Transforming Brands and Consumer Experiences
The fashion and luxury industries have been well-established for centuries, but the new disruptive d... more |
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Digital Luxury: Transforming Brands and Consumer Experiences
The fashion and luxury industries have been well-established for centuries, but the new disruptive d... more |
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Food and Experiential Marketing: Pleasure, Wellbeing and Consumption
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the ... more |
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The New Luxury Experience: Creating the Ultimate Customer Experience
Preface.- Part I: The Evolution of Luxury: From Object to Experience.- Chapter 1: Luxury, Back to O... more |
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It’s About Time
For eight years, practical metaphysicist Aerez Batat interviewed hundreds of people before and after they smoked...... more |
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Experiential Marketing: Consumer Behavior, Customer Experience and the 7es
? In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the...... more |
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Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es
? In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the...... more |
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The Rise of Positive Luxury: Transformative Research Agenda for Well-Being, Social Impact, and Sustainable Growth
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework ... more |
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The Rise of Positive Luxury
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework ... more |
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Design Thinking for Food Well-Being: The Art of Designing Innovative Food Experiences
How can we design innovative food experiences that enhance food pleasure and consumer well-being? Th... more |
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Food and Experiential Marketing: Pleasure, Wellbeing and Consumption
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Design Thinking for Food Well-Being: The Art of Designing Innovative Food Experiences
How can we design innovative food experiences that enhance food pleasure and consumer well-being? Th... more |
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Marketing and Designing the Tourist Experience
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Marketing and Designing the Tourist Experience
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