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    Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. a Comprehensive Guide for Authors

    Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. a Comprehensive Guide for Authors

    • 優惠價: 1138 元

    accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a bestselling author, veteran editor, and...... more
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    Average Sucks: Why You Don’’t Get What You Want (and What to Do about It)

    Average Sucks: Why You Don’’t Get What You Want (and What to Do about It)

    • 優惠價: 950 元
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    United Breaks Guitars: The Power of One Voice in the Age of Social Media

    United Breaks Guitars: The Power of One Voice in the Age of Social Media

    • 優惠價: 720 元

    Songwriter Dave Carroll wasn t the first person abused by an airline s customer service. But he was ... more
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    Groundswell: Winning in a World Transformed by Social Technologies

    Groundswell: Winning in a World Transformed by Social Technologies

    • 優惠價: 1138 元
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    公眾風潮：互聯網海嘯

    公眾風潮：互聯網海嘯

    • 優惠價: 87 折, 251 元

    網絡風潮來勢洶洶：你的顧客正在博客上大談你的產品，在YouTube、土豆、優酷上改編你的廣告，在維基百科、百度百科上定義你的品牌，在Facebook、開心網、校內網上聯合起來對付你。如果不能順應並挖掘... more
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    The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

    The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

    • 優惠價: 1123 元

    Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for eve... more
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    創新推動者︰互聯網時代的企業英雄

    創新推動者︰互聯網時代的企業英雄

    • 優惠價: 87 折, 204 元

    你的企業英雄化了嗎? 我們在本書中把他們稱為創新推動者，即一群高度靈活且足智多謀的企業英雄。企業之所以需要他們，是因為在這個微博、iPhones、SNS和視頻網站大行其道，網絡信息席卷而來的時代，客戶... more
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    Groundswell: Winning in a World Transformed by Social Technologies

    Groundswell: Winning in a World Transformed by Social Technologies

    • 優惠價: 836 元

    public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and...... more
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    Average Sucks: Why You Don’’t Get What You Want (And What to Do About It)

    Average Sucks: Why You Don’’t Get What You Want (And What to Do About It)

    • 優惠價: 950 元
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    New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    • 優惠價: 1899 元
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    Writing Without Bullshit: Boost Your Career by Saying What You Mean

    Writing Without Bullshit: Boost Your Career by Saying What You Mean

    • 優惠價: 1140 元
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    Writing Without Bullshit: Boost Your Career by Saying What You Mean; Includes Bonus Companion PDF, Library Edition

    Writing Without Bullshit: Boost Your Career by Saying What You Mean; Includes Bonus Companion PDF, Library Edition

    • 優惠價: 1900 元

    Writing without Bullshit is the first comprehensive guide to writing for today s world: a noisy envi... more
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    Writing Without Bullshit

    Writing Without Bullshit

    • 優惠價: 1520 元
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    Writing Without Bullshit: Boost Your Career by Saying What You Mean

    Writing Without Bullshit: Boost Your Career by Saying What You Mean

    • 優惠價: 1026 元

    Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullsh... more
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    Outside In: The Power of Putting Customers at the Center of Your Business

    Outside In: The Power of Putting Customers at the Center of Your Business

    • 優惠價: 380 元

    What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding ... more
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    New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    • 優惠價: 2280 元
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    New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    • 優惠價: 4712 元
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    Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

    Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

    • 優惠價: 1062 元

    many cases, your company is overmatched. In Empowered, Forrester s Josh Bernoff--coauthor of the pioneering book...... more
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    Marketing in the Groundswell

    Marketing in the Groundswell

    • 優惠價: 684 元

    ; and at the same time, marketers have fallen in love with social technologies. So states author Josh Bernoff in his...... more
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    El mundo Groundswell/ Groundswell: Como aprovechar los movimientos sociales espontaneos de la red/ Winning in a World Transforme

    El mundo Groundswell/ Groundswell: Como aprovechar los movimientos sociales espontaneos de la red/ Winning in a World Transforme

    • 優惠價: 758 元
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    Groundswell: Winning in a World Transformed by Social Technologies

    Groundswell: Winning in a World Transformed by Social Technologies

    • 優惠價: 1139 元
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    少說廢話：36秒就讓人買單的精準文案

    少說廢話：36秒就讓人買單的精準文案

    • 優惠價: 9 折, 324 元

    如今，每人閱讀時間平均只剩36秒， 讀者不再等你說完， 真誠、直接、簡潔才是文案新趨勢! 作者喬許・柏納夫(Josh Bernoff)超過三十年的商業寫作經驗， 他指出不管是公關新聞稿、雜誌專欄、社群文案、策略報告、分析等...... more
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