This book offers a short history of business administration in four parts. Part 1 takes the reader f... more

This book offers a short history of business administration in four parts. Part 1 takes the reader f... more

Betriebswirtschaftslehre ist eine vergleichsweise junge Wissenschaft. Betriebswirtschaftliche Konzep... more

As we move further into the 21st Century, sensory and consumer studies continue to develop, playing ... more

Research and development is no longer a headquarters function. More and more companies international... more

This book presents the state-of-the-art, current challenges, and future perspectives for the field o... more