Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other...... more

專家馬基德斯(Constantinos C. Markides)和吉拉斯基(Paul A. Geroski)指出，運用革命性創新來開創新市場的先鋒廠商們幾乎都無法成為後續擴大並征服整併的勝利者。之所以如此的重要理由，乃是因為創造革命性新市場...... more