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The Consumer Insights Handbook: Unlocking Audience Research Methods
This practical introduction to audience research shows students that conducting consumer research is... more |
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Female Fans of the NFL: Taking Their Place in the Stands
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Female Fans of the NFL: Taking Their Place in the Stands
In the past, sport, particularly football, has been defined as a male domain. Women s interest ster... more |
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Last Man Standing: Media, Framing, and the 2012 Republican Primaries
When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney,... more |
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Advertising in America: A Reference Handbook
This book provides an accessible resource for understanding the world behind the advertising jingles... more |
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The Consumer Insights Handbook: Unlocking Audience Research Methods
At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this ... more |
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![Debates for the Digital Age [2 Volumes]: The Good, the Bad, and the Ugly of Our Online World](https://im1.book.com.tw/image/getImage?i=https://www.books.com.tw/img/F01/349/07/F013490729.jpg&w=187&h=187&v=5dc13731)
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Debates for the Digital Age [2 Volumes]: The Good, the Bad, and the Ugly of Our Online World
Books about Internet culture usually focus on the people, places, sites, and memes that constitute t... more |
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We Are What We Sell: How Advertising Shapes American Life... and Always Has
In the United States, advertising has carved out an essential place in American culture, and adverti... more |
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American History Through American Sports: From Colonial Lacrosse to Extreme Sports
Filled with insightful analysis and compelling arguments, this book considers the influence of sport... more |
