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Social Marketing: Principles and Practice for Delivering Global Change
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense ch... more |
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Social Marketing: Principles and Practice for Delivering Global Change
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense ch... more |
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The Routledge Companion to Marketing and Society
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use o... more |
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Social Marketing: Rebels with a Cause
Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book...... more |
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Social Marketing: Rebels with a Cause
Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book...... more |
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Social Marketing: From Tunes to Symphonies
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Social Marketing: From tunes to symphonies
Social Marketing involves the application of marketing techniques (usually associated with promoting... more |
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The Routledge Companion to Marketing and Society
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use o... more |