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The Fading Garden
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Corporate Brand Design: Developing and Managing Brand Identity
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between com... more |
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Corporate Brand Design: Developing and Managing Brand Identity
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
This insightful book explores contemporary consumer behaviour and marketing practices.... more |
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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
This edited collection offers a blend of comprehensive and extensive high quality research from glob... more |
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Researching and Analysing Business: Research Methods in Practice
Researching and Analysing Business: Research Methods in Practice provides an accessible and practica... more |
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Researching and Analysing Business: Research Methods in Practice
Researching and Analysing Business: Research Methods in Practice provides an accessible and practica... more |
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Business Digitalization: Corporate Identity and Reputation
Technological advances, alongside increasing globalization and growing awareness of socio-cultural a... more |
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Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural a... more |
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Building Corporate Identity, Image and Reputation in the Digital Era
Brands - corporate, products, service - today are collectively defined by their customers, deriving ... more |
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The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation
The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary ... more |
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Building Corporate Identity, Image and Reputation in the Digital Era
Brands - corporate, products, service - today are collectively defined by their customers, deriving ... more |
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Place Branding: Connecting Tourist Experiences to Places
Place branding as a field of research is still in a state of infancy. This book seeks to address thi... more |
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Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives
A sustainable brand should integrate environmental, social, economic and issues into its business op... more |
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Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives
A sustainable brand should integrate environmental, social, economic and issues into its business op... more |
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Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, ... more |
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Contemporary Issues in Branding
This book provides students and academics with a comprehensive analysis of the theory and practice o... more |
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Place Branding: Connecting Tourist Experiences to Places
Place branding as a field of research is still in a state of infancy. This book seeks to address thi... more |
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Contemporary Issues in Branding
This book provides students and academics with a comprehensive analysis of the theory and practice o... more |
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Entrepreneurial Innovation in the International Business of Tourism
This international case study book provides 28 expertly curated case studies on entrepreneurship and... more |
